A NETFLIX DOCUMENTARY
If you are a leader, a CEO,
you meet every day an unexpected event
that falls on the corner of your head.
You are disappointing people. People are disappointing you.
The competitive environment is changing. The macro-environment too.
A super associate becomes your worst enemy.
A completely unknown society
invents something that changes the rules of the game, every day.
As long as we are responsible,
there is a novelty that arises from nowhere...
that we did not see coming and that we must face.
Apple inspired me a lot...
because they have transposed the technology of the mainframe
on our offices.
In many ways, I see a parallel with today.
We transpose central computers,
the size of refrigerators and unaffordable,
on our offices.
I'd like to create a big tech company...
able to do what a handful of companies have done in the past
in the development of real new technologies
to... finished products for consumers.
THE REVOLUTION OF 3D PRINTING,
IS THE FUTURE THERE?
From time to time,
appears a revolutionary product that changes everything.
I came to Silicon Valley because we were going to change the world.
With 3D printing, I felt the same way.
We're still going to change the world, but this time,
if the last revolution concerned the bits,
there, it concerns the atoms.
3D PRINTING AND THOSE WHO DO IT
HOME PRODUCTION IN A NEAR FUTURE?
This is perhaps the most exciting evolution in print
Since Gutenberg invented the printing press 600 years ago.
Each time, you have to draw or scan a plan,
and send it to a 3D printer.
The printing itself can be done by a jet of liquid,
in general, plastic, drip,
or through a laser that fuses resins and metals.
A DIGITAL FILE
BECOME A TANGIBLE OBJECT
Last year, we created our 1st Institute for Innovation in Manufacturing
in Youngstown, Ohio.
A former disused warehouse is now now a state-of-the-art lab
where workers master 3D printing
that can potentially revolutionize the way everything is made.
SPEECH ON THE STATE OF THE UNION 2013
It's a revolution. It's really huge.
It's time to recover market share. ACTIONS OF 3D PRINTING
It's unique to new markets.
TECHNOLOGY
3D PRINTING, THE NEXT REVOLUTION?
Some evolutions
generated by 3D printing
could put the first to create a device
easy to use,
on a pedestal as "a major social innovator".
We risk remembering his name
as we remember from Henry Ford
or that of Steve Jobs.
Boss with people, it's perfect for making friends.
COFONDATOR OF MAKERBOT
MakerBot is born...
Friendships that have been tied up at NYC Resistor.
We knew each other,
because we had worked whole nights.
- It's nice, is not it? - That's great.
- Great. High five. - High five !
I made 3D printers for a year...
COFONDATOR OF MAKERBOT
... then I started looking for partners
to help me make it a business and a business. I realized that my friends Bre and Adam
would make very good partners.
Zach told me...
COFONDATOR OF MAKERBOT
"Let's resign and make robots."
The laws of the universe
demand always answering yes to this question.
Yes, here it is. Here... here is Eve.
Our first prototype.
Covered with dust, but she walks, we love her.
MARCH 2009
While we speak to you,
our 1st generation of MakerBot activates.
The 1st MakerBot to create something
really creates something.
From here,
we chained the evenings to eat noodles and to innovate.
Two months later, we launched MakerBot Industries.
The three founders had it in mind from the beginning.
Adam had to take care of the software.
Zach had to create and improve machines...
designing electronics...
Bre had to shape the design and the realization,
and be the figurehead.
It was him...
which should be the image of society,
because it was very popular in our environment.
3D FABRICATION AT HOME
THE REVOLUTION WILL BE PRINTED
I'm Bre Pettis, I'm going to make a video.
Let's go. We're at MakerBot Industries.
I make you visit the places.
Here is our garage.
It is filled. It is repainted. It's really exciting.
The kitchen, the toilet
and all MakerBots ready to send.
We finish the visit with my office, that of Adam...
He works at NYC Resistor, there. Zach's office.
It was MakerBot Industries' flash tour .
We'll see you again this month, because we're going to make more videos.
The first days, we were arguing all...
to know who would be Steve Wozniak,
because it's Woz, the computer genius and hacker.
Everyone wants to be like him.
APPLE CO-FOUNDER
Everyone told me: "You must be our Steve Jobs."
I replied, "I want to be Woz."
CEO
FATHER OF BRE PETTIS
And there you are.
A nice kid.
He grew up in a home of entrepreneurs.
He saw us producing.
He saw things being produced.
He saw the finished product.
He saw everything from creating a company to finished products.
The brand is capital.
This is the value perceived by the public.
What does it matter if your product is better?
If it is not perceived as such, it will not sell.
Welcome back to everyone.
My Guest is the co-founder and CEO of MakerBot Industries
whose machines print objects in 3D.
Great. After Christmas,
we will have copies of asses in 3D.
Please welcome Bre Pettis!
In a revolution, it takes a leader...
MAGAZINE WIRED FORMER EDITOR CHIEF
For me, it's Bre.
He knows how to express himself. He is passionate. He's a visionary.
He sees the potential of things.
SPECIAL DESIGN NUMBER
THIS MACHINE WILL CHANGE THE WORLD
MakerBot is the image of 3D printing.
ANALYST OF 3D PRINTING
Bre Pettis does magazine covers
just like Steve Jobs and Bill Gates
at the time of the PC revolution.
This man (BRE PETTIS MAKERBOT) will show you how.
Go to makerbot.com to see what it is.
Buy one
before the world seizes it and stops you.
Buy one... buy a robot.
Make stuff.
We are in an interesting position,
because we come from far away,
we have developed a lot, we are able to hold,
and our competitors
are big companies who own a lot of money.
They can decide to get started too.
While we are Tom Thumb.
Since the industrial revolution,
we learned how to make objects, a lot of things fast and cheap.
But all that will change
thanks to the incredible new invention called stereolithography.
The simplest is to say that it is a 3D printer.
3D Systems invented 3D printing...
3D SYSTEMS: CEO
... about 30 years ago,
and since these humble beginnings...
we are the leader, we are the innovator,
we are the biggest player in content to print.
There are the big 3D printers.
ANALYST OF 3D PRINTING
3D Systems, Stratasys, who control
the market of industrial 3D printing.
Stratasys has a good reputation.
A great brand of the market.
STRATASYS: MARKETING MANAGER
We are the leader in the sphere of 3D printing.
And this, for a long time.
When we see customers
from 3D Systems and Stratasys,
they are industrialists.
ENGINE PARTS PRINTED IN 3D
Aerospace, automotive, medical and dental.
3D PRINTED DENTAL DEVICES
3D PRINTED ROCKET MOTOR
PROSTHETICS PRINTED IN 3D
CAR BODY PRINTED IN 3D
IMPRINT OF SKULL PRINTED IN 3D
HUMAN ORGANES PRINTED IN 3D
It would seem that this industry has matured.
But in recent years,
there has been the evolution and revolution of desktop 3D printers.
We have companies like MakerBot
that change the dynamics of the industry.
On the one hand, we have big $ 3D printers,
and companies trying to build $ 200 models.
Everyone thought
that the PCs were really cool...
only tech fans would buy.
This is what we thought for at least 20 years.
For 3D printers, it's the same.
Nobody prints titanium on his desk today.
Nobody prints a new kidney
it then graft on the kitchen table...
but that does not mean it's impossible.
These printers make small plastic objects...
FORMER CEO, AOL
... we can extrapolate...
3D PRINTED APPAREL
... and imagine tailor-made clothes.
You will never wear less trimmed clothes.
CUSTOM SUNGLASSES 3D PRINTED
Shoes...
SHOES PRINTED IN 3D
Everything will be printed individually by people, thanks to this revolution.
These tools we are talking about are not new.
They have been around for a long time.
The novelty is the words "personal" and "office".
We can now place them in the hands of ordinary people
who will, history has proved, a much better use,
much more exciting and innovative
that any professional.
We are here in the manufacturing.
What we invented will not allow us to go to the next step. In this new era...
all the rules of yesteryear are scanned.
Large companies have neglected the general public...
PATENT LAWYER
... for years.
They are now starting to realize that there may be a market.
We were the least likely
to launch on the market of the general public.
We jumped 12 months ago. And it's been a real success for us.
We simply said:
"We want to propose
a different experience to the public
without entering the technique and without having to manufacture it."
I see.
You see there two different approaches.
Yes, it looks good.
One for the technocrats, it's nice...
I do not agree.
- The geeks, then. - No agreement either.
- It's for everyone. - Everybody.
It is put in place easily.
We get it out of the box, we put it down.
Great stuff for cheap.
This one is a little simpler...
No agreement.
... I want this one at home.
This one does not please me visually.
There are lots of printers. At first, we were the only ones.
Now we're in the middle.
There are big boxes, much more powerful than us,
who are our competitors.
Then there are the little ones... and the little ones
which one is the competitors, one is the big box for them.
That's the beast.
There is a laser there.
The Blu-ray laser.
The laser processes a layer,
the vertical tray lifts this layer,
goes down a layer above,
and the laser is processing another layer.
My parents are Russian immigrants. I was born here.
MOTHER OF MAX - FATHER OF MAX
They are both engineers or in technology,
so all my life, I wanted to make things.
I thought, "This is a real geek
we are raising."
He will be really out of touch with reality, he will be...
- A mad scientist. -... obsessed with what he does.
I know why the symbol of gold, is Au.
These are the first two letters of his name in Latin.
It's easy.
SMALL FRIEND OF MAX
We met at the NASA robotics school.
Many people call this the robot camp, space camp or nerd camp.
In fact, we also met Ian there.
We all made friends, Max was distant. And smart.
MAX FRIEND / ENGINEER
He said, "Why do I have to work with all these..."
It was the impression he gave.
When he was younger, he said he was being bullied at school.
I think he should not feel integrated.
It's the kind of things that can make someone very cautious
and cynical about the world and the people around it.
Towards the end of my master's degree,
I was exposed to the idea of personal fabrication,
having tools that can make everything available on your desktop.
To launch a 3D printing company,
he decided to stop.
He was doing a PhD at MIT.
He decided not to continue.
And focus on 3D.
- It makes me red-eyed. - I know.
FIRST VIDEO PRESENTATION, 2011
Because of marijuana.
Hello. I am David Cranor. Shit. Fucking shit.
Formlabs develops a 3D printer
to help lobbyists, researchers, small companies and schools
- to give life to their ideas and... - Let's start again. I did that...
Formlabs started...
in the basement of the house shared with David.
Hi.
Since I was very young, I want to be an inventor.
FORMLABS: CO-FOUNDER
I have always wanted...
My hero, it's the daddy in Honey, I narrowed the kids.
We launched this together,
and we have many skills that complement each other.
We made a prototype
and we think about how to make it a society.
That's it.
We were making progress, but it was complicated.
FORMLABS: COFOUNDER
One day, they showed me a tower printed with the 1st model,
and I said, "Well,
what are you going to do with it?"
Natan came to see us and said:
"I'm creating companies, I know it.
I've done it already, I'll explain."
And me: "Someone has to do better than MakerBot."
FORMLABS - ENTREPRENEUR
ENGINEERING - DESIGN & MARKETING
We knew that a big market share...
INDUSTRIAL DESIGNER
was struggling with craft DIY
as well as the idea of buying a $ 100,000 machine.
I know, we were not alone. There was MakerBot
with extruder-based printing.
MODELING BY DEPOSITION OF FUSION MATERIAL PATENTED BY
ST STRATASYS MB MAKERBOT
But the real gold standard, it's the technology
of stereolithography.
STEREOLITHOGRAPHY PATENTED BY 3D SYSTEMS
These machines are expensive
and are only made by big companies like 3D Systems.
HEAD OF OPERATIONS
We decided to opt for stereolithography,
is the first desktop printer by stereolithography.
The goal: to obtain a quality equivalent to that of expensive machines.
No one has made a 3D printer for prosumers.
Neither the printer you really want.
That's what we decided to do.
THE FORM 1 - CONCEPT FORMLABS
NEW YORK - PUBLIC SCHOOL
I had never heard of it.
Nobody talked about it, then it became the hot topic.
- That's right. - Especially MakerBot.
- It's crazy, yes. - Especially MakerBot.
It's a new frontier. It's very recent. People have not done anything yet with this process.
We trace the path. It's nice.
Nice to meet you.
- Similarly. - Nice to meet you.
One, two, three, MakerBot.
- MakerBot! - Thank you, Bre!
Thanks, Bre!
I started in open source being a teacher.
I was taking my lesson plans
that I placed in GeoCities, at the time,
and other teachers were doing the same.
Share lightened the burden for everyone,
it saved time and built a community.
When we launched MakerBot, we knew that the hardware would be open source.
OPEN SOURCE MATERIAL
MATERIAL WHOSE PLANS ARE PUBLIC SO THAT ANYONE CAN STUDY THEM
MODIFY, DISTRIBUTE, MANUFACTURE AND SELL
In the world of open source,
MAKERBOT: VIDEO PRODUCTOR
developers share product content with the audience,
and if someone improves their work...
MAKERBOT COMMUNITY
this improvement is applied to the production.
When everyone shares this way,
improvements are more frequent.
Technology will improve over time,
but the value of what is manufactured...
is in networks and communities around this domain.
People are driving this revolution
"They will invent things that we can not imagine",
says the MakerBot engineer.
Very early, everyone considered MakerBot
as a model for advancing open source equipment...
and craft projects, in general.
What would hurt us...
COFONDATOR OF MAKERBOT
that's if someone was doing a cool thing with
without sharing it.
As long as it remains free
and everyone has access to it permanently
that's what we're looking for.
To consolidate a future where open source is the norm...
we have to support the companies that make them,
because I want to live in a future of sharing,
and the world would win.
MAKERBOT INDUSTRIES 2009 - 3 EMPLOYEES
2010 - 19 EMPLOYEES 2011 - 63 EMPLOYEES
Office of Michael Curry.
A quick visit?
- Please. - Follow me.
Here are our beautiful offices.
- Here we have... - 314 Dean Street.
Marketing is going around in circles.
- How are you? - Take a seat.
Here is the most sumptuous part
- from MakerBot Industries. - Yes.
We just cleaned them...
the MakerBot toilet.
Almost 70 people use them permanently.
That's the reality. It's MakerBot.
We are in an old ice cream warehouse.
Nobody is there for the salary.
Nobody is here
because our actions will be worth millions in the future.
People work here because they believe in what we do
and because they appreciate collaborating together.
If a guy pops up through a hole in the ceiling,
I'm going to laugh.
Welcome to MakerBot.
We do not know what the future holds.
We must succeed to blossom in this chaos.
PRODUCT MANAGER
The rite of passage, here, is that each new
must make his own chair.
We are sitting on plywood.
Some people have trouble with that.
Matt and Rose take these pieces and put them in kits.
The whole team was there,
because people had the impression
that we invented the next step.
DIRECTOR OF WEB COMMUNICATION
It was not a company.
It was a movement. It was a revolution. I became addicted to 3D printing.
DIRECTOR OF ENGINEERING
I believed it
and I thought: "I have to work for this company."
It was thought to take years to fill our 500 square meters.
And two months later, it was filled.
Three years later, there were 85 people, I find it amazing.
Bre tries to develop the idea...
that 3D printing is not necessarily $ 80,000 machines,
but $ 2,000 machines.
The other most important message that MakerBot tries to pass,
is that anyone can use it.
Not only Bre is a good storyteller,
but he has also recruited people who help him get that message across. = $ 10 MILLION INVESTMENT
Our big motivation:
the entrepreneurs we support are obsessed with their product.
INVESTOR, MAKERBOT
These guys were obsessed.
They make a real fixette on this product,
that's what attracted us.
We also found that Bre was great.
Our biggest challenge, is to grow up so fast.
We are a young organization.
Each of us is out of date.
Each of us battle to try to catch up
the potential and what is happening today.
OFFICE OF FORMLABS - 2012
Formlabs is like a disparate group of people with diverse skills.
People were told that we were reforming the group
when we recruited,
as I called school friends,
Max called old friends
and told them, "We're reforming the group."
Welcome to Formlabs. A quick visit.
HEAD OF OPERATIONS
First, the software service.
Hi.
We leave our immense service.
There, we have our electrotechnical department.
Yes, you are a whole service.
Zak who is there... This is our web and graphic designer.
At first, it was very small.
ENGINEER IN MECHANICS
We were four.
My shameful secret, is that before working here,
I applied for MakerBot
Unfortunately for them,
they did not hire me, so I work here.
So, I want to crush them.
FORMLABS 2011 - 5 EMPLOYEES
2012 - 12 EMPLOYEES
We chose to do a Kickstarter campaign.
We had a prototype. It was being done.
Good.
Nice. I can not wait.
THE GREATEST SITE OF COLLABORATIVE FINANCING
People made videos, took pictures,
PRESENTATION OF THE FORM 1 HIGH RESOLUTION OFFICE 3D PRINTER
created websites with more info.
We focused on it for two months.
Well, action.
The time has come to prepare for manufacturing
to send it to users worldwide,
but for that, it takes big resources.
Well, cut.
We were not sure what it would give.
We were sure we had done something really cool...
but the market is still a little bit changing.
0 SUPPORT OBJECTIVE $ 100,000 30 DAYS REMAINING
CONTRIBUTE $ 2,699 AGAINST A PRINTER!
We wondered if we would sell the first printer before noon.
It was launched around 9h or 8h
and we sold one in two minutes.
At noon, we had probably sold about a hundred.
If it works well, more than a million.
That's it if it's bad, which would be great.
But it was a chimera.
= $ 1,000,954 COLLECTED OVER $ 100,000
After a 30-day campaign, we reached 2.9 million.
We're still Kickstarter's biggest project in the tech category.
FORMLABS RECOVERED $ 3 MILLION ON KICKSTARTER
The big day is coming!
At the moment, it's like a honeymoon...
ENGINEER DESIGN
We are waiting to see the result.
Shit! We forgot Jory.
We set a date on Kickstarter,
and you have to stick to it, or it may bard.
FORMLABS HAS 3 MONTHS TO SHIP MORE THAN 1,000 PRINTERS
When we started...
we took the investment of friends to start the machine.
When we do that, we use this investment,
our responsibility is to grow the company.
How do we go up?
PRODUCT MANAGER
The elevator buttons.
It's classy.
Yes. In the elevator !
As if I was working in a big box.
Hi.
- Hi, Bre. - Hello, Bre.
We decided to find bigger offices.
It's different with so many people.
It's like... going into the big leagues.
It's too big. I almost preferred...
I liked when we were all on top of each other.
This is great. It's nine.
We feel like we've made a big leap.
When was I there?
I was there on the 21st, and we were all in this office.
There, we are on the 21st floor,
we see the Statue of Liberty and the Manhattan Bridge.
The company now employs 248 or 250 people.
Or 260, today.
We hired 80 people this last month.
With a larger team, the infrastructure needs to be developed.
For me, Bre has an incredible vision and charisma...
but it had not been moderated yet by the highs and lows,
complications and stressful things,
by the inevitable grains of sand that slip into the gear,
especially in such an aggressive area.
The reality is very hard...
I am alone
and I can not do everything in a day.
I can optimize my day to make the most of it,
but we are very limited in what we can do.
So it was clear
only to help,
that one of the steps...
it was to change society, but also the team.
Our lead investor, Brad Feld, is a good friend.
I've known him for a long time...
I was finishing a job
when he said to me, "You should try this company, MakerBot."
DIRECTOR OF THE STRATEGY
This company is trying to put a column on a jellyfish.
To achieve this, we need real systems in a real society. It takes a process and knowing about it.
MakerBot was created and managed
COMMERCIAL DIRECTOR
almost exclusively by novices...
One of the things I taught them, is to help them understand
that this market consists of designers and engineers
rather than saying "it's a toy to make toys".
They have arrived where they are today
with very little strategy,
just by visualizing the goal to reach.
Now I want them to reach it,
and as soon as possible
without looking behind them.
Have you been working since when?
- About 6 months. My son is CEO. - Oh?
It's the creator.
The explorer and an incredible leader...
I'm glad to follow him.
DIRECTOR MARKETING
We'll go to the next level.
I'm going to learn how to run such a company,
find inspiration, find a mentor to move forward
and go even further.
The world that MakerBot is trying to create
is always intangible.
We are a company and a printer who are looking for the application that will go out of business. and that will make everyone want our products.
Where is the control of weapons?
3D PRINTER LOADER
By Defense Distributed in Austin, Texas.
DOWNLOAD A CHARGER TODAY
STUDENT IN LAW / ANARCHIST
Welcome to the era of the printed magazine.
What cool things to print in plastic?
Lots of stuff: trinkets, figurines.
But it only affects a few people.
These are the complex useful objects...
HIGH CAPACITY LOADER PRINTED IN 3D
that can be printed in 3D
that will motivate the general public.
PLATINUM PRINTED IN 3D
If these objects are too useful,
it will be forbidden.
As always with daring technologies...
they can be beneficial,
and there will always be geniuses
who will think of all kinds of unplanned uses of this technology.
This is the 1st application that tears
and one of the things that generates interest in 3D printing.
They send me text messages saying:
"Owl, I'm going to buy a 3D printer.
To make turntables and chargers."
It's nice.
TV ANIMATOR
I introduce you to Cody Wilson.
Often called one of the most dangerous types in the world.
THE 15 MOST DANGEROUS PEOPLE
We are anars of the info. We do not believe...
to public and private info
or access limitations.
There should be a law. If the police have
or the military, then, us too.
Nobody has a higher quality than others.
We want to print a weapon.
A digital weapon plan
downloadable and manageable by anyone with a 3D printer.
Is it a hero or a bad guy?
Good question.
CHARGER FOR FEINSTEIN AK
PLATINUM FOR AR-15
CHARGER FOR CUOMO AR
Do not laugh.
Joe Biden? This is not a country for the old.
What really excites me,
it is to put these Democrats, these conservatives
and all those people who run the country
in the face of new technology in an unusual and visual way.
I show them that they do not control the future
as they claim.
What happens when we are too afraid of this kind of technology
and put in place very restrictive laws
around manufacturing and distribution
this "dangerous technology"?
POLICY AS INSTITUTION
It could happen in six weeks.
And it could sink
the income of all these companies.
I come to say: "The vandals are coming.
My generation has other projects,
not comforting you
nor you say how to buy it and use it well.
But to tell you...
We want it to be a technology that matters,
but because it was decided. "
FESTIVAL MAKER FAIRE
FROM PROJECT TO PRODUCT
This is my favorite speech of the year...
because you are all my friends.
I would say there are probably
between 2 and 20 companies in the room.
A project created in a hackerspace
or a project done by someone on weekends
that suddenly becomes
very popular and leads to business creation.
Mr. Pettis, would you do me the honor to take a picture?
Of course!
- Super. - Cool.
Cool. Nice to meet you. Excellent.
Hello. How is it going ?
If we had a Bre which represented our product,
that would be great.
I'm not like him,
because I do not know how to express myself in public.
I do not have a charisma.
I tell a lot of people
at Formlabs, if we are there,
it's largely, I realize,
because I decided and planned to do it
Seeing guys like you before.
Thank you.
You started from nothing, I know your story and everything,
it was really nice to see.
By cons, when I see a competitor,
someone from this area,
I want to know what he's done differently,
if he did something to go further.
When Form 1 came out, it was a different machine.
They use lasers and glue.
I thought:
"Anyway, someone starts. It'll be interesting.
I want to see where it's going to go."
And of one. I'm still waiting.
THE SHIPMENT OF FORM 1 PRINTERS PREPAYED HAS BEEN DELAYED BY 2 MONTHS
FORMLABS OFFICE CAMBRIDGE, MASSACHUSETTS
We have some problems with...
FORMLABS: SOFTWARE ENGINEER
the various buttons C.S.S. and...
It seems clear to me
that it was wrong, and that's how it should be done.
It's a risk, that's for sure, but it'll be fine.
Very often, we start a small company.
We are at the controls.
There is a lot of testosterone, ego and -
It's a natural thing, it happens,
but that implies that often, we do not listen and we do not hear.
He is really...
socially unsuitable.
It's really hard to communicate.
He makes himself understood,
but he does not know communicate eloquently.
It would be more of a failure
if Zach and you lose several days on it rather than it happens 48 hours later.
- Yes. - I think that...
That's my opinion.
- Good. - Excellent.
We found funds, it's exciting...
but many people in start-ups...
do not think and get excited:
"We have plenty of money donated by people.
Investors Super!
I'm going to buy stuff for the office.
= = A pretty chair, that stuff. "
We must remember
that when you launch a box,
we have to give something back.
Things become concrete
when one sits on more than a million dollars donated by people.
Yes, Kickstarter has been a real success
who really pushed us
to move society forward faster
to engage more people
and engage seriously in manufacturing.
FORMLABS - SUBCONTRACTOR
I wanted to talk to you. We wanted to launch...
No need to change everything,
but we wanted to install lasers...
- Yes. -... with other orientations.
It's pretty frustrating...
the subcontractors.
They are struggling to meet our requirements.
We are at 3 out of 9, or 33% failure rate,
at the level of the printing test, it is not good.
The important point to remember in all this:
they are focused on quality.
FORMLABS OFFICE ENGINEERING MEETING
Half of the metal sheet was fired.
We hold on. We have a...
- Do you captivate crowds? - Yes.
Half of the sheet of metal we received was thrown away.
Top shelves, bottom and front plate.
What happened?
There were traces of burning anodizing.
When we started, it was:
"My friend does the same thing
and another friend too."
The chances of it being the right people
when you have a team of 10 or 20 people,
it's... it's almost impossible.
With a start-up...
it's like everything explodes at the same time.
We must be able to
breathe hard to make sure we're on the right track. Max is super confident,
he does what he thinks is best,
and in general, he is right.
Printers Shipped: 0
FAULTY PRINTER IN RENOVATION AND REPAIR
OBSERVED ERROR
C.E.S. (INNOVATION FAIR IN CONSUMER ELECTRONICS)
JANUARY 2013 - LAS VEGAS
We spent a lot of time last year changing our image
in the eyes of consumers...
MAKERBOT: DIRECTOR OF THE STRATEGY
to show that we are doing
a product for prosumers.
We want a pro who needs us on his desk
think MakerBot is the solution.
I present to you, where do you manage?
I'm doing.
Thank you.
Good. Ladies and gentlemen.
Our MakerBot press conference
will start.
MakerBot is an innovative company.
We want to feed the next industrial revolution
placing the power to make things in your hands.
Let's go.
END 2012,
MAKERBOT HAS BECOME SOFTWARE OPEN SOURCE OWNER SOFTWARE
Idealism is capital,
and staying true to your goals is just as good.
When MakerBot is past
to a proprietary system,
it was a very dark day...
for the open source Maker community.
Will one of our heroes of open source recover his rights?
By Rob Giseburt Posted on 9/19/2012 @ 1 pm Category 3D Printing
MakerBot is very disgraceful to be an owner...
MANUFACTURER
because they do not actively contribute to the community.
We must protect certain aspects.
MANUFACTURER
But the way MakerBot proceeded was particularly crap,
especially when the stated goal on Wikipedia,
it is: "We are open source, blah, blah, blah."
People were back...
because, for them, MakerBot wanted to make money.
"I have spent thousands of hours
to solve problems, to share solutions.
I did not do that so that...
this group of people gets the benefits
while their mission was to transform humanity. "
I make very difficult personal decisions,
but great for business, they make things go faster.
Between MakerBot's founders , we quarreled,
mostly Bre and I.
We do not see things in the same way
on the direction that society must take.
I wanted to build
an open source 3D printing company democratized,
whereas Bre preferred instead:
"Let's make highly classy Apple style 3D printers.
No matter whether they are open source or proprietary."
Me, I really want to open source,
it's something that fascinates me.
ZACH BLOG
Personally,
switch to proprietary software, this is the ultimate betrayal.
We can not live in an imaginary world and have a society.
Bre managed things very well.
This has been incredibly hard for him.
He took things for himself.
He internalized his stress.
But he handled well. He was not...
He was CEO.
It's interesting to have a start-up...
and make it a more advanced project.
Now that we are the owner, we have secrets. AUTHORIZED PERSONNEL ONLY
We have compartmentalized secrets, it's a big change.
The company grew up very fast.
We were a small start-up in a garage...
DIRECTOR OF ENGINEERING
just a year ago,
and we now have a beautiful office with 300 employees,
with apples and pastries free.
Do you need me? Or two ?
I was told that you were looking for me.
I wanted to be sure that I could talk to them.
There are different rules that you have to pay attention to.
The things we talk about and say.
EDITOR-EDITOR CHIEF
I do not know if I can talk about it,
but it's very, very different.
We're doing briefings,
we have project documents, checklists and services, now.
We have processes and... Yes.
We were very efficient
to do things very fast.
We had an idea on Monday.
She could be ready on Wednesday.
There are situations where
we welcome that a project took only five months...
and that's...
For me, we lost something.
I do not want
waste my time talking about secret stuff
and I can not... That's why I do not speak...
That's why-- Cut, cut.
By and large, on Thingiverse.com,
all cool Maker files are stored...
STORING MAKERBOT DIGITAL DESIGN FILES
downloadable and usable.
Especially if you're a fan of MakerBot.
Everyday I go on thingiverse.com and I'm inspired
by people doing great stuff with MakerBots.
RADICALLY OPEN WEBSITE
WHICH PROPULES THE MOVEMENT OF 3D PRINTING
Thingiverse was created to be the place of sharing
downloadable digital plans.
My idea,
that is to put everything we do on Thingiverse.
In this place.
News about us,
Then there was the shooting at Sandy Hook a few days later.
Bre, from MakerBot, removed the files saying...
They said: "Nothing has changed.
We set up our terms of use."
MAKERBOT ATTACK THE PLANS OF THE PRIMARY WEAPON
When someone gets killed by a weapon thanks to MakerBot...
What will it give?
I do not want-- That's not the case--
PRODUCT MANAGER
One day-- it's likely to happen.
There was no debate on Thingiverse.
The Thingiverse mantra:
"We all collaborate, we are a community where we are all equal."
But in the end,
we discover that the power held by those who are above
can destroy what you have created.
There is a duality
between the out-of-law aesthetic of a Cody Wilson...
TCT - WILSON - PETTIS LEADERS OF THE NEW SCHOOL
and the sincere capitalist perspective of a start-up creator
like Bre Pettis.
I talked to the media--
THIS MACHINE WILL CHANGE THE WORLD
"The open source revolution is led by Bre Pettis."
For me, it's a pipe.
When the shots of the weapon have been removed,
I questioned myself.
I told Haroon: "Let's do our own site."
In the summer of 2012, with a group of friends,
we started the Defense Distributed project.
We wanted to print a weapon in 3D
and distribute the files freely.
When this guy decided
that open source was not so free as that...
THE NEXT STEP
DEFCAD was born.
MakerBot likes to repeat: "We are free,
and the important thing is the free access and the led revolution."
But I say, "All this is--
This is advertising. To sell you a toy. "
Can 3D printing be subversive?
Yes, it will allow us to do important things,
and not baubles and other garden gnomes.
But things industries
want to stop us from doing.
THAN 3D FILES OPENING THE DATA
NO HANDLING
DEFCAD IS OFFICIALLY THE ANTI-MAKERBOT
It's nice to talk, it's easy Platitudes, but a revolution... This is a revolution.
I'd like to now
give the floor to our CEO: Avi Reichental.
3D SYSTEMS MEETING OF SHAREHOLDERS
Thanks, Stacey.
Hello everyone and welcome to our annual investor meeting.
I always respect greatly
and I am also paranoid, in the good sense of the word,
as to what my competitors
or potential competitors will be able to create.
I think it's important.
We think
that there is never a good time to make a difficult decision.
When to take such decisions,
we like to do it sooner rather than later.
3D SYSTEMS CONTINUES FORMLABS IN JUSTICE FOR BREACH OF PATENT
Formlabs, here, Luke...
Luke answered the phone, he thought--
that was a joke.
FORMLABS: CO-FOUNDER
Avi called to the office
saying, "I'm going to teach you."
That's how it started.
We were stunned.
How could they know what they were doing?
We had not sent any machine. There were only videos.
Nobody had seen the software,
and they talked about software patents
Max immediately thought that it was wind.
A big company with lots of P.I. and a lot of money that wants to scare us.
We were forced to do this
in view of the money we have cost
the more than 1,200 patents we have filed. There are more patents than employees at 3D Systems.
The fact that Formlabs is being sued in court by 3D Systems
indicates that we are on the right track.
Yes.
Nobody wants a trial.
LAWYER
It is very expensive.
Even while being in his right,
it costs a fortune to prove it, and we risk losing it.
At the same time, it is not a justified trial.
I did not imagine
that they would accuse us of theft.
They just manage their business
as they have always done.
We will manage ours as we have always done.
These boxes contain the uPrint SE Plus printer.
That's how far I've come.
FYI, I was trying to print weapons with.
They took it to me for that reason.
Like that, you know.
STRATASYS SEIZES THE 3D PRINTER FROM AN ARMS MANUFACTURER
STRATASYS: MARKETING MANAGER
To be honest,
I prefer not to discuss Cody's subject.
I can not confirm or deny.
I arrive in 3D printing late, I am a marginal character.
I was not invited. I am here
to waving the arms and saying: "Hey, look!"
And they hate it.
That's right. Sorry.
JOURNALIST
What happens in 15 days?
I will print a weapon.
In full.
Print it or use it?
I will print it and use it.
We tested different components.
But we will print it in full. We'll see it on YouTube,
then we will propose files for download.
2 WEEKS LATER
The test in hand, it is not ideal.
If the weapon explodes or other,
is looking for a hospital on Google Maps.
THE LIBERATOR, THE FIRST PISTOL FULLY PRINTED IN 3D IN THE WORLD
THE BEST OF WORLDS: THE PRINTED WEAPON
I printed a gun the other day. I shot with
It was impossible until yesterday.
DOWNLOAD IT
What to do?
It's going to be super illegal.
Okay, but we can not prevent it.
We will only publish it once.
You need to make a drinking YouTube video.
It's been online for two, three minutes,
and we are at 120 views.
Not bad, but I have the twitter and do other things
to start the machine.
I have been accused of using the media.
This is probably true,
only because I understand mass culture.
MAGAZINE WIRED - EDITOR
BBC - TV PRESENTER
When you want to interview me,
I only have a few seconds to tell me:
"How can this person pass my message?"
It's very manipulative,
but all these chances of being seen
are chances, that's all.
I do not care what they want.
What interests me, is to reach my goals.
TV PRESENTER
Cody, I-- You're a----
I do not know if we are friends or enemies.
The idea of printing weapons.
MAKERBOT: MARKETING CONSULTANT
It makes me think
the fact that this technology is still poorly defined by the market,
the need for the media to launch controversies
and the egotism of youth.
If we create a Venn diagram with these three elements,
we get Cody Wilson.
Come closer to me-- to see better.
No, on me. Good.
It's been over 24 hours, but waking me up,
it was to just over 1.3 million views.
This was the most popular video on the homepage.
Liberator - The advent of collaborative weapons
When I saw this, I thought:
"Can we really print a weapon in 3D?"
- It's crazy. Yes. - Yes.
Yes.
During all this, Bre
received the advice that all this would not be good.
So he imposed the rule:
"We do not talk about it.
We're not talking about printing 3D weapons."
4 DAYS AFTER THE PUBLICATION OF THE VIDEO FROM CODY, MAKERBOT PUBLISHED THIS VIDEO
My friends find this great.
I love my Robohand.
HAND PROSTHESIS "ROBOHAND"
$ 5 MATERIALS
When I saw Dylan's face light up, my heart jumped.
We are proud. And sad at the same time. All these emotions are telescoping.
It's amazing.
By initiating the Robohand project and launching the video, I tweeted:
"That's why we created MakerBot."
For people to do projects like Robohand.
With the history of the weapon, we delayed the video.
MakerBot, Robohand Mechanical hands printed in 3D
That was our answer to this gun story.
We did not have to say: "This is our answer to this weapon."
But just, "Hey, look at this."
They make hands for children who are born without hands,
and if you tell me it's a gadget, I hit you.
People use MakerBots for great stuff.
Complete set of mechanical fingers
VIDEO PRODUCTOR
The reception was very good. 100 000 views the 1st week.
We are very proud of it.
Robohand was worth the talk.
If it's been as popular as the DEFCAD videos? No.
Even though MakerBot produces great things,
the controversy makes sell.
ROBOHAND - 484,000 VIEWS
LIBERATOR - 3.7 MILLION VIEWS
I saw an interview of Elon Musk's wife...
and she said: "He's a genie, he's wonderful.
It's obvious when you talk to him, he's--
He always has a mind somewhere else."
She said that like it was good.
I thought, "But it's awful."
This is not a good thing, but I understand,
yes.
NEW MAKERBOT SHOP BOSTON, MASSACHUSETTS
This is more...
much bigger.
But it's great.
I am not objective, but...
I would buy a lot of stuff here.
One of those little toys at 25 cents, for example.
OFFER GIFT WHO DOES NOT FINISH BUILDING
They sell, as I know, something like...
more than 2,000 pieces per month at the moment.
That's a lot.
HAPPY HOLIDAYS FROM MAKERBOT!
FORMLABS - CHRISTMAS PARTY
Thank you all for coming. It's really great to see all these different people together.
Friends, families, investors, lawyers and...
We organized a party.
Max made an embarrassing speech...
it did not matter,
but David then made an incredibly stimulating speech.
The big boxes cry tears of blood,
because they feel that their grip
on this technology which has existed for a very long time
slide between the fingers.
And it's Formlabs leading the fight
to propose this technology to everyone
which will allow them to concretize what they have in mind,
and it's pretty amazing.
It has become clear
Max and I were doing things very differently...
and that would become a problem
when society, "I hope", would walk and become credible
when we grow with more employees.
I knew there were problems behind the scenes.
They were doing stuff...
They were chatting by Skype,
in their offices.
And suddenly, they jumped
and went to the other room.
We have been a company for a very long time.
We were this society.
And she was transformed into a kind of monstrosity
bigger than us all.
Sometimes, there are situations in life that require...
very strong acts towards relatives.
We managed to get the box off the ground
since we made the 1st prototype
in the basement of 14 Lopez Street together.
But we discussed,
and I decided that I was going to do something else.
I will not be here after this holiday, only in thought.
I announced my departure from the company
and I think people have been...
I do not know, cut at the end of my sentence.
Yes, it's...
Yes.
It's been a weird thing,
because it was very quiet.
David was ejected from society,
and they all decided not to talk about it.
So it's very difficult to discuss.
Form 1 is like my baby.
When I see her on the Internet,
it's pretty weird.
It's like seeing a picture of your child
in the arms of others.
We needed the right people for the box...
and we found that it was not done for this company.
Unable to fix this problem,
we had to separate...
Regarding the contribution of David in society,
its marketing angle,
he's a real showman,
unlike Max who has no soul at all.
I wondered why
get rid of him when society needs it.
One would never have thought of all this for Max
all this time.
It's-- It's-- It's the game.
We must... keep moving forward.
For him, it's only a retarder
on the road that will lead him to conquer
of the world of 3D printing.
FACTORY MAKERBOT - INAUGURATION
Dear friends of MakerBots, go ahead, there is room.
Let's fill the places.
Bre said he wanted to do something to make other things,
and he is a visionary.
PRESIDENT OF THE BROOKLYN BOROUGH
This is the difference with those who have what we do not have,
namely: a vision of the future.
And our future in America, in New York, and especially in Brooklyn,
depends on your ability to have a train
in advance, or even two, on others,
to be smarter, to work harder to create
what I know to be a new industry for this city and nation,
and it boils down to that.
So I will only say: "Jobs, jobs, money, money,
taxes, taxes, growth, growth."
The future is here.
People running small, successful technology companies...
are necessarily crazy
and they are all in their own way.
Bre is certainly in his way.
He had visionary ideas,
and I have never seen anyone do it as well with the media as he does.
The market will want to tell its version of your story...
unless you force things
by telling your version of the story.
But all magazine covers are focused on you, on MakerBot.
JOURNALIST TELE FRANCAIS
You have become a star, right?
Yes, I mean...
Okay.
THIS IS THE MAZDA WAY
THIS IS THE WAY BRE PETTIS
The people around him have changed...
and the person he has become too.
He stopped spending time with the open source community,
with engineers
and started spending more time with people
who were looking for to make their money grow.
He began to evolve in their direction.
As if he entered in the skin of this character.
I do not know what has become of him.
I do not know what he was before.
For me, it's an image. Like Willy Wonka.
Finally, short.
But we see that he is under enormous pressure.
What a strange character to incarnate permanently!
He must still be himself, right?
EXHIBITION ON 3D PRINTING NEW YORK
I have a question.
I'm listening to you.
This is Form 1, Formlabs?
That's right. We are Formlabs.
We ordered a Form 1,
but we did not receive it.
That's right.
We will send them soon.
We are in the final stages, we are finalizing the manufacturing process.
Sorry, what is...
You could read it.
We have encountered production problems.
THE SHIPMENT OF PRINTERS FORM 1 PREPAID ACCUSES 6 MONTHS OF DELAY
There are tons of comments on the Internet that say:
"Why have we disappointed
and not warned us?" This kind of things.
I saw some really bad comments on the internet.
ENGINEER IN MECHANICS
Personal attacks against Max.
"Rather than make printers,
Max Lobovsky goes to salons, full of sufficiency,
and re-explains without stopping stereolithography
instead of fulfilling its commitments to its investors. "
ENGADGET CONFERENCE - SAN FRANCISCO
- Excited? Yes? - Yes, okay.
You seem tired?
often.
It's madness?
How much time do you have?
For what?
The printer.
Sending?
for soon.
Okay.
Max had a round table.
When I arrived, I noticed Avi.
And after that, it was...
we saw each other. And I saw...
We have spotted,
so I sent a text message to Max: "Avi is here."
We tried to get a non-place, we argued...
on the fact that it was badly presented.
But the case is in its infancy
and may drag on in length
if it goes on like this.
People who follow 3D Systems will tell you
that's the way these types work.
They make lawsuits at arm's length. Permanently.
I am very excited.
This is one of the round tables that I was looking forward to.
You all know each other, do not you?
Most companies, restructured organizations,
are made for...
defend and protect their intellectual property.
That's how we get here. It's the DNA of most societies. The new way of thinking is: "There may be better."
"What laws do you imagine for 3D printing?
in terms of intellectual property protection?
Patent law is obsolete Copyright law too
And it makes societies act schizophrenically.
We are ourselves the same
trying to try to understand all of this,
because what we have to do is not in line with our vision
The way we have envisioned
our strategy on IP
no longer relevant,
so it's time to change.
Maybe we should sit down and chat together
to see what it gives.
The discussion was started as well.
Where are you going?
At an off camera meeting.
The trial is still relevant,
but it is put on hold while talking with 3D Systems.
It became public, now,
I can not talk too much about it.
Okay.
- Loans? - Yes.
Let's go.
MAKERBOT OFFICE BROOKLYN, NEW YORK
Here is the count down to C.E.S...
where there is a risk of something happening.
So we have the pressure so that everything is ready by then.
Ethernet, it's great.
It must be outside.
Because there...
Yes. When we received it, everyone was back.
Oh good?
We can do without it.
We can do without a big clock which serves as a fateful countdown.
But she is here. Thanks guys.
Bre read Steve Jobs' biography, like everyone else.
This book really hurt
in the field of technology.
Many people thought that they could be assholes...
because Steve was.
When we consider Steve Jobs,
he was rather disturbed, like all of us.
He was determined, like some of us,
and he was ready
risk everything for it to work.
There can be two things happening when one is above employees.
Either we can say:
"It's a chance to practice all the things I know to be good
treating people as I always wanted to be treated. "
Or... we are taking revenge.
For all those who have taken me for their stooge
and others.
Take a guy like Bre who, once in a position of power...
CEO
went in the other direction.
Whimsical Decisions, Cruelty,
Ignore Everyone.
Can Turn Anyone
who may have had ideas contrary to that that he wanted.
I find it odd that...
that there are elements of my story
and the story of MakerBot which we can not talk about.
There are all kinds of strange barriers.
Of the legal ones.
And other related
to protecting people
who might get fired if they talked about certain topics.
FORMER DIRECTOR OF WEB COMMUNICATION
Matt and Keith, who work in marketing,
were directly transferred by him.
It was pretty scary.
FORMER CHIEF MARKETING OFFICER
We welcome people trained at MakerBot with open arms,
and they are deeply traumatized and disturbed...
FORMER DIRECTOR OF DISTRIBUTION
and maybe they do not know what is the origin of their dismissal...
OLD VIDEO PRODUCTOR
or did they do anything
who would have been encouraged and who would have made talk
FORMER CHIEF OPERATIONS
and celebrated at the beginning of the box, but which became subject to referral.
FORMER COMMERCIAL DIRECTOR
Nine people above me were fired.
I was in a perpetual situation where I had to get to know
a new person whose whims I had to predict.
OLD CONSULTANT MARKETING
CO-FOUNDER, FORMER SOFTWARE MANAGER
I think Adam did not appreciate the direction the company was taking
and the fact that I was ousted has left a bad impression...
CO-FOUNDER
I think that's why he's gone.
All of this is largely motivated by emotions.
Whether greed, fear
or even a feeling wanting to protect
what you believe which belongs to you...
They needed someone to be there full time two weeks a month.
He could not, he was away, so their relationship was greatly hurt,
blow... now, I'm happy to be able to help as I can.
I worked in a lot of companies.
There are always conflicts.
It's a dream to imagine that there is none.
As long as we are the CEO, the final decision comes back to us.
It's not everyone who will take off the rocket
and make him reach his goal
or get to the top of the mountain.
CEO needs to make tough decisions,
and when I took them,
this is where I understood that it was no longer a simple game. Neither a simple project. But a society.
And we were growing, we were growing up.
See people seize power...
it's scary.
It's as if...
Power corrupts and absolute power...
It's as if...
It corrupts...
really.
Every king is a despot.
Any sovereignty, any imposed power, any superstructure
or political structure were built on a fundamental crime
and the fact that we say:
"We all got together in the past
and we agreed that things would be like that."
No, everything is built on
these unjustifiable acts and usurpations of power,
and one veils oneself the face
by claiming: "It is a system in which we all participate."
No It's a slave morality.
We are simply trying to justify our life in an unfair world.
THE DEPARTMENT OF STATE REQUIRED CODY WILSON TO REMOVE ITS FILE FILES
On May 8, they sent me a letter:
"You may have broken the law on the control and export of weapons."
TECHNOLOGY AGAINST THE STATE
This is a real problem compared to the 1st Amendment.
Does the State Department Police...
has the right to tell you
data that we are not allowed to share with others?
SENATOR CHUCK SCHUMER WANTS TO DO PROHIBIT 3D PRINTED WEAPONS
We have become credible villains.
We have almost a valid enemy. an American senator.
We play in the big leagues.
"This guy has power, he will save us
SENATOR CHUCK SCHUMER NEW YORK
wicked anarchists
with their printed weapons. "
Oh good? Okay... Let the fight begin, then.
A criminal, a terrorist can make a weapon at home...
Schumer goes down in flames weapons printed in 3D
without leaving home and causing serious damage.
The question, is knowing what to do with that.
CONGRESS RENEWS PROHIBITION INDEPENDENT WEAPONS
AP - BY ALAN FRAM 9 DECEMBER 2013 23:27
OBAMA SIGNS A BILL TO EXPAND THE PROHIBITION OF PLASTIC WEAPONS
I'm told, "What were you looking for?"
Me: "I can show it to you."
This is the victory of the culture of propaganda.
In 2012, I ask:
"Do you know 3D printing?" No.
Same question in 2013.
You answer: "Yes." Then add:
"You can print a weapon in 3D."
See you?
It was a political victory.
You know that you have access to the means of production
and you can make a weapon, you will not do it.
But it goes against an overwhelming cultural force
who wants to prevent this, prevent you from knowing it
and prevent you from accessing it.
But you know it's possible. It's already that.
CODY EXPECTS TO CONTINUE DEPARTMENT OF THE STATE IN JUSTICE
- This music is great. - Yes.
What are you celebrating?
We send a product.
A 3D printer.
Yes! That's great.
- You can go there. - Thank you very much.
We prepared for shipments.
We had laser problems...
we found out that our lasers were bad. But we solved the problem, and we send our products...
at the latest, during the day.
I hope nothing will prevent us.
It would be embarrassing to go through the same problems.
It was a last minute idea.
"If we have to send them tomorrow,
offer t-shirts and order a cake
with written on it: 'It's in the box.' "
And Craig loves cakes.
This cake excites me well.
I take a picture of the first 3 printers.
Formlabs launched on Kickstarter.
There was a threat of legal process.
MAGAZINE WIRED: EDITOR
There was a delay in sending,
and all that was part of the buzz
as to the arrival of the product.
If it goes well in the next two months,
and if the reviews are good,
it will decide the future
the next phase of our society and our product
and if people will want it or not.
But it's incredible, when we look at the finished product...
MAGAZINE WIRED: EDITOR IN CHIEF
because it really is
objects that start to look like...
to objects produced by more expensive machines.
Yes.
The resolution... This is the highest resolution.
The quality is amazing.
We would not have such quality
with a MakerBot or something else.
I tried Form 1.
Yes, I printed something...
who broke trying to remove it from the machine.
I think... it's not for me.
OFFICE OF FORMLABS
Did you see that?
"Form 1: Excellent, print its mark!"
Yes! Pretty!
- This is the Wired of yesterday? - Yes.
MAKE: THE GUIDE TO 3D PRINTERS
300 OR $ 3,000: WHICH PRINTER FOR YOU?
Business like Formlabs...
made me think a lot
about the actions that societies like we have to take.
It has been decided that the current management
intellectual property is dated,
we will open access to certain elements of our P.I. to a group of inventors,
of start-ups and entrepreneurs who want to co-invent with us.
It does not automatically solve and retroactively
the conflicts that must come to an end in the judicial system,
but it will allow us to learn
to do things differently in the future.
It is rather durable.
In this, I am grateful to Formlabs, because if they were not there,
I'm not sure
that I would have arrived at these conclusions so quickly.
AVI CREATED A NEW STRATEGY PATENTS FOR 3D SYSTEMS
AND HE HOPES TO RESOLVE QUICKLY HIS CONFLICT WITH FORMLABS
- Good. - Where are we?
All societies live this.
It is not strange that one develops.
But when it happens to you,
you live that as if it had happened only to you.
We are all--
- It's more traumatic. - Yes.
Ladies and gentlemen, welcome to MakerBot.
It's a thrilling new day at MakerBot,
and we are very happy that you could come so quickly.
The ad was a bit strange. It was... a very calm excitement.
Everyone felt anxiety in the office,
because nobody knew what was going to happen. We had a mysterious meeting at 4:30 pm,
and considering our history,
we thought it was possible that we all get fired.
The announcement I make, is to tell you that MakerBot
will merge with Stratasys and become a public company.
This is huge.
It's a dream come true for an entrepreneur.
The purpose of a merger, is development.
STRATASYS: CEO
Development, development.
This merge will create, once completed,
the number one company in our industry with the widest offer
and the most interesting products.
MakerBot is my baby,
and I will share it with many more--
This is not necessarily a good metaphor,
but let's say that plenty of babies
are going to party together with this merger.
I do not know if I'm clear, but... yes, there will be a baby party.
MAKERBOT PURCHASED FOR $ 604 MILLION
We had an incredible year.
Thinking back to our year,
we can only say: "Fuck, it's amazing."
It's... We can only say that.
NEW CHAIRMAN OF MAKERBOT
To have a company that thrives and succeeds,
you have to be a big one.
We must play in the big leagues.
The fact that he sold the box for 600 million
means there will be someone who has had incredible success.
The end does not always justify the means. Not at all.
You imagine a company
in which some employees received shares,
but still hate this society,
are still unhappy and do not want to get away with it?
This is a weird story.
What we do not say about the functioning of a start-up,
it's physically and emotionally challenging.
It empties you. It tears you.
We believe in all decisions. Bleeding MakerBot blood.
It can only be done for a while before it affects who you are.
At some point, we must evaluate:
"Do I lose it?"
And finally, to my chagrin, the answer for me was: "No.
ANCIENT DESIGNER AT MAKERBOT
Who are the first people interested...
who need what is manufactured and who will they support?
The guy who sold his soul to a big box?
Our luck now, of course...
Everywhere, I'm told: "It's you, the future of all this."
It must be placed in this hole.
NEW OFFICES OF FORMLABS CAMBRIDGE, MASSACHUSETTS
It's a huge step forward.
We will have the impression that it is serious.
I do not know if it will be comfortable.
Hey! Hey !
You have to get started, some have to leave early.
We have a party, we have lots of things to celebrate.
ADMINISTRATIVE OFFICER
New offices, printers sent.
You've all done a remarkable job without stopping.
It's in honor of all that.
We have several surprises.
It's a...
very important moment in the history of Formlabs,
because yesterday,
at this same time,
we completed our first fundraising.
Yes. It's good.
We recovered 19 million.
It's unpublished
for most companies, and especially in 3D printing
and the hardware companies.
We can not grow or do better than we did.
Yes.
Frankly, growth worries me a little...
INDUSTRIAL DESIGNER
because I hate to see Formlabs...
become like this.
If we grow too much, we will lose...
Everyone is a little sensitive to that.
If you can help me make Max talk, it would be nice.
- A speech! - Okay.
In your turn.
I was thinking back to last night, when we were all together
and we were preparing the offices,
we looked around thinking about all the things we will do here.
These models of development, and all these beautiful financial terms,
how to deal with it?
We need a strong ideological and ethical base
as to this management,
because you have to be strong for when it will not go
and be good for when it's okay.
Investors and trades people like to say:
"Your asset against the competition?"
If we build a society on a very large scale,
the only asset we can have,
it's the culture, something that is intrinsic to its organization.
In a sense, it's the most important thing.
Have the trust of people, trust them,
and work together for this purpose...
It really opened it,
because he feels in his place.
We move on to the next stage
and... I'm really excited.
I'm too happy to do that with you.
Dear Formlabers...
Thank you for being a family.
Yes! Health!
At first I think...
that there was a lot of ego involved:
"Yes, I'm doing that, that's my solution.
Let's stick to my solution."
All of that is gone, and it's really...
a big step he has taken.
The important thing is personal relationships.
This is the important thing in life.
To preserve them contributes to the happiness of all,
and even though I left,
the seeds of things I have sown can become beautiful plants.
Developing all that,
we got to know each other well as people.
It looks very sentimental, but it's true.
I'm sure I learned a lot and changed over the past two years
and I certainly...
I still have a lot to learn,
but I matured and I became more...
I do not know.
It's important to take a step back and get an overview.
You ask me if I did my introspection
on the challenges and other...
But it's hard, because I did not have time for my introspection.
Regarding the decline,
I'm still on the rocket, foot to the floor,
and we go as fast as possible.
C.E.S. - PRODUCT LAUNCH MAKERBOT JANUARY 2014 - LAS VEGAS
When people talk about start-ups and young companies,
they are packed, they think "foot to the floor"
or "run all the sails out".
It's seen as very exciting.
THE NEW ERA BEGINS
That's what you want. A fast society, right?
But when we continue on this momentum for a very long time,
I do not know where we end.
MAKERBOT SPEECH ON THE NEW PRODUCT
We often hear, especially CEOs who succeed:
"We sacrificed so much to get there."
If we're not part of it or we've never seen it,
we imagine that they say:
"I worked nights."
Or: "We saw few of our families." Or: "It was very hard."
When you hear someone say that after you have experienced it yourself,
we start to realize that they do not talk about these sacrifices.
They talk about sacrificing their nature.
They speak of the compromises they had to make
in relation to their most anchored beliefs,
crossing boundaries
that they had promised themselves never to cross.
There is no excuse.
It's not: "Are you going to buy a printer?"
But: "Which MakerBot printer are you going to buy?"
Thank you very much.
This is the real American dream.
Someone who started making a product,
who developed a big company.
This is the essence of America.
When we finished, it was funny.
Hiawatha Bray, from the Boston Globe,
came to tell me:
"This is the best keynote I've seen since Steve Jobs."
And add: "Except you're not an asshole."
I replied: "Print it."
People are different.
They have different hopes, dreams, goals and priorities...
DAVID MANAGES A PRODUCT DESIGN WORKSHOP.
and ways to achieve it.
A start-up, it's a pressure cooker...
MAX AND HIM FRIENDS.
which brings out all the grains of sand.
I really have to work on...
more to convey my passion when I speak.
I should take classes or whatever,
because I'm bad for that...
MAX SUIT OF COMMUNICATION COURSES
AND PURCHASED HER 2ND BUTTON SHIRT.
I will never be an outstanding speaker, but I can improve myself.
I exposed the potentiality of this weapon on the Internet.
Even if it's junk,
this is a model of what will pass to posterity.
CODY RECEIVED $ 250,000 TO WRITE A BOOK AND LEAD A BITCOIN PROJECT.
We can not make it disappear.
By wanting to do this, we will only spread it more.
The rest, as we say in Yiddish, is narishkeit.
3D SYSTEMS CONTINUES FORMLABS IN JUSTICE FOR VIOLATION OF 8 PATENTS
- Do you know what it is? - No.
The rikiki bitch that gets in the way of progress.
I wish we were ultra-pure
and we can live in a world without money or competition
nor greed and where intellectual property is not a problem.
STRATASYS ANNOUNCED THAT BRE WAS NO MORE CEO OF MAKERBOT.
We must live in this world
IT IS REPLACED BY JENNY LAWTON.
and this, as best as possible...
with the greatest integrity and the greatest sharing possible.
A way to see a legend, is to say that she is always...
a carefully diluted and smoothed version of the truth.
What truth? The question remains.
Adaptation: Luc Kenoufi, Deluxe