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A NETFLIX DOCUMENTARY
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If you are a leader, a CEO,
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you meet every day
an unexpected event
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that falls on the corner of your head.
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You are disappointing people.
People are disappointing you.
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The competitive environment is changing.
The macro-environment too.
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A super associate becomes
your worst enemy.
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A completely unknown society
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invents something that changes
the rules of the game, every day.
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As long as we are responsible,
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there is a novelty
that arises from nowhere...
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that we did not see coming
and that we must face.
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Apple inspired me a lot...
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because they have transposed
the technology of the mainframe
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on our offices.
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In many ways,
I see a parallel with today.
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We transpose central computers,
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the size of refrigerators
and unaffordable,
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on our offices.
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I'd like to create
a big tech company...
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able to do what a handful of companies have done in the past
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in the development
of real new technologies
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to... finished products
for consumers.
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THE REVOLUTION OF 3D PRINTING,
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IS THE FUTURE THERE?
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From time to time,
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appears a revolutionary product that changes everything.
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I came to Silicon Valley
because we were going to change the world.
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With 3D printing,
I felt the same way.
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We're still going to change the world,
but this time,
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if the last revolution
concerned the bits,
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there, it concerns the atoms.
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3D PRINTING AND THOSE WHO DO IT
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HOME PRODUCTION
IN A NEAR FUTURE?
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This is perhaps the most exciting evolution in print
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Since Gutenberg invented the printing press 600 years ago.
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Each time, you have to draw
or scan a plan,
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and send it to a 3D printer.
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The printing itself can be done
by a jet of liquid,
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in general, plastic,
drip,
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or through a laser
that fuses resins and metals.
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A DIGITAL FILE
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BECOME A TANGIBLE OBJECT
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Last year, we created our 1st Institute for Innovation in Manufacturing
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in Youngstown, Ohio.
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A former disused warehouse is now
now a state-of-the-art lab
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where workers
master 3D printing
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that can potentially revolutionize
the way everything is made.
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SPEECH ON THE STATE OF THE UNION 2013
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It's a revolution.
It's really huge.
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It's time to recover market share. ACTIONS OF 3D PRINTING
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It's unique to new markets.
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TECHNOLOGY
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3D PRINTING,
THE NEXT REVOLUTION?
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Some evolutions
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generated by 3D printing
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could put
the first to create a device
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easy to use,
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on a pedestal
as "a major social innovator".
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We risk remembering his name
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as we remember
from Henry Ford
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or that of Steve Jobs.
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Boss with people,
it's perfect for making friends.
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COFONDATOR OF MAKERBOT
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MakerBot is born...
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Friendships that have been tied up at NYC Resistor.
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We knew each other,
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because we had worked whole nights.
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- It's nice, is not it?
- That's great.
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- Great. High five.
- High five !
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I made 3D printers
for a year...
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COFONDATOR OF MAKERBOT
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... then I started
looking for partners
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to help me make it a business and a business. I realized that my friends Bre and Adam
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would make very good partners.
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Zach told me...
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COFONDATOR OF MAKERBOT
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"Let's resign and make robots."
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The laws of the universe
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demand always answering yes
to this question.
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Yes, here it is. Here... here is Eve.
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Our first prototype.
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Covered with dust,
but she walks, we love her.
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MARCH 2009
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While we speak to you,
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our 1st generation
of MakerBot activates.
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The 1st MakerBot to create something
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really creates something.
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From here,
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we chained the evenings
to eat noodles and to innovate.
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Two months later,
we launched MakerBot Industries.
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The three founders had it in mind from the beginning.
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Adam had to take care of the software.
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Zach had to create
and improve machines...
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designing electronics...
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Bre had to shape
the design and the realization,
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and be the figurehead.
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It was him...
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which should be the image of society,
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because it was very popular
in our environment.
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3D FABRICATION AT HOME
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THE REVOLUTION WILL BE PRINTED
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I'm Bre Pettis,
I'm going to make a video.
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Let's go.
We're at MakerBot Industries.
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I make you visit the places.
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Here is our garage.
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It is filled. It is repainted.
It's really exciting.
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The kitchen, the toilet
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and all MakerBots ready to send.
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We finish the visit
with my office, that of Adam...
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He works at NYC Resistor, there.
Zach's office.
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It was MakerBot Industries' flash tour
.
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We'll see you again this month,
because we're going to make more videos.
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The first days,
we were arguing all...
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to know who would be Steve Wozniak,
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because it's Woz, the computer genius and hacker.
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Everyone wants to be like him.
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APPLE CO-FOUNDER
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Everyone told me:
"You must be our Steve Jobs."
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I replied, "I want to be Woz."
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CEO
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FATHER OF BRE PETTIS
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And there you are.
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A nice kid.
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He grew up in a home
of entrepreneurs.
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He saw us producing.
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He saw things being produced.
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He saw the finished product.
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He saw everything from creating a company to finished products.
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The brand is capital.
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This is the value perceived by the public.
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What does it matter if your product is better?
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If it is not perceived as such,
it will not sell.
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Welcome back to everyone.
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My Guest is the co-founder and CEO
of MakerBot Industries
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whose machines print
objects in 3D.
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Great. After Christmas,
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we will have copies of asses in 3D.
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Please welcome Bre Pettis!
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In a revolution,
it takes a leader...
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MAGAZINE WIRED
FORMER EDITOR CHIEF
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For me, it's Bre.
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He knows how to express himself. He is passionate. He's a visionary.
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He sees the potential of things.
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SPECIAL DESIGN NUMBER
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THIS MACHINE WILL CHANGE THE WORLD
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MakerBot is the image of 3D printing.
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ANALYST OF 3D PRINTING
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Bre Pettis does
magazine covers
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just like Steve Jobs and Bill Gates
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at the time of the PC revolution.
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This man (BRE PETTIS MAKERBOT)
will show you how.
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Go to makerbot.com
to see what it is.
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Buy one
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before the world seizes it
and stops you.
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Buy one... buy a robot.
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Make stuff.
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We are in an interesting position,
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because we come from far away,
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we have developed a lot,
we are able to hold,
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and our competitors
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are big companies
who own a lot of money.
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They can decide to get started too.
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While we are Tom Thumb.
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Since the industrial revolution,
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we learned how to make objects,
a lot of things fast and cheap.
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But all that will change
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thanks to the incredible new invention
called stereolithography.
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The simplest is to say that it is a 3D printer.
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3D Systems invented 3D printing...
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3D SYSTEMS: CEO
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... about 30 years ago,
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and since these humble beginnings...
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we are the leader, we are the innovator,
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we are the biggest player
in content to print.
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There are the big 3D printers.
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ANALYST OF 3D PRINTING
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3D Systems, Stratasys, who control
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the market
of industrial 3D printing.
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Stratasys has a good reputation.
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A great brand of the market.
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STRATASYS: MARKETING MANAGER
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We are the leader
in the sphere of 3D printing.
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And this, for a long time.
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When we see customers
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from 3D Systems and Stratasys,
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they are industrialists.
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ENGINE PARTS PRINTED IN 3D
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Aerospace, automotive, medical and dental.
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3D PRINTED DENTAL DEVICES
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3D PRINTED ROCKET MOTOR
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PROSTHETICS PRINTED IN 3D
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CAR BODY PRINTED IN 3D
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IMPRINT OF SKULL PRINTED IN 3D
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HUMAN ORGANES PRINTED IN 3D
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It would seem
that this industry has matured.
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But in recent years,
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there has been the evolution and revolution
of desktop 3D printers.
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We have companies like MakerBot
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that change the dynamics of the industry.
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On the one hand, we have big $ 3D printers,
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and companies trying to build $ 200 models.
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Everyone thought
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that the PCs were really cool...
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only tech fans would buy.
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This is what we thought
for at least 20 years.
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For 3D printers, it's the same.
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Nobody prints titanium
on his desk today.
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Nobody prints a new kidney
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it then graft
on the kitchen table...
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but that does not mean
it's impossible.
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These printers make
small plastic objects...
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FORMER CEO, AOL
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... we can extrapolate...
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3D PRINTED APPAREL
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... and imagine tailor-made clothes.
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You will never wear
less trimmed clothes.
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CUSTOM SUNGLASSES
3D PRINTED
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Shoes...
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SHOES PRINTED IN 3D
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Everything will be printed individually
by people, thanks to this revolution.
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These tools we are talking about
are not new.
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They have been around for a long time.
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The novelty is the words
"personal" and "office".
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We can now place them
in the hands of ordinary people
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who will, history has proved,
a much better use,
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much more exciting and innovative
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that any professional.
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We are here in the manufacturing.
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What we invented will not allow us to go to the next step. In this new era...
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all the rules of yesteryear are scanned.
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Large companies have neglected
the general public...
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PATENT LAWYER
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... for years.
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They are now starting to realize
that there may be a market.
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We were the least likely
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to launch
on the market of the general public.
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We jumped 12 months ago.
And it's been a real success for us.
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We simply said:
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"We want to propose
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a different experience to the public
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without entering the technique
and without having to manufacture it."
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I see.
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You see there
two different approaches.
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Yes, it looks good.
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One for the technocrats,
it's nice...
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I do not agree.
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- The geeks, then.
- No agreement either.
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- It's for everyone.
- Everybody.
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It is put in place easily.
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We get it out of the box, we put it down.
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Great stuff for cheap.
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This one is a little simpler...
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No agreement.
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... I want this one at home.
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This one does not please me visually.
261
00:12:59,236 --> 00:13:01,823
There are lots of printers.
At first, we were the only ones.
262
00:13:01,906 --> 00:13:05,451
Now we're in the middle.
263
00:13:05,535 --> 00:13:09,038
There are big boxes,
much more powerful than us,
264
00:13:09,121 --> 00:13:10,790
who are our competitors.
265
00:13:10,873 --> 00:13:13,876
Then there are the little ones... and the little ones
266
00:13:13,960 --> 00:13:17,755
which one is the competitors,
one is the big box for them.
267
00:13:23,510 --> 00:13:27,390
That's the beast.
268
00:13:27,473 --> 00:13:29,475
There is a laser there.
269
00:13:29,558 --> 00:13:31,728
The Blu-ray laser.
270
00:13:31,811 --> 00:13:33,938
The laser processes a layer,
271
00:13:34,021 --> 00:13:36,148
the vertical tray
lifts this layer,
272
00:13:36,231 --> 00:13:38,568
goes down a layer above,
273
00:13:38,650 --> 00:13:40,945
and the laser is processing another layer.
274
00:13:48,953 --> 00:13:52,540
My parents are Russian immigrants.
I was born here.
275
00:13:52,623 --> 00:13:54,333
MOTHER OF MAX - FATHER OF MAX
276
00:13:54,416 --> 00:13:57,795
They are both engineers
or in technology,
277
00:13:57,878 --> 00:14:01,383
so all my life,
I wanted to make things.
278
00:14:04,926 --> 00:14:08,096
I thought, "This is a real geek
279
00:14:08,180 --> 00:14:10,016
we are raising."
280
00:14:10,100 --> 00:14:13,685
He will be really out of touch with reality,
he will be...
281
00:14:13,770 --> 00:14:17,148
- A mad scientist.
-... obsessed with what he does.
282
00:14:17,231 --> 00:14:20,151
I know why the symbol of gold,
is Au.
283
00:14:20,568 --> 00:14:26,908
These are the first two letters
of his name in Latin.
284
00:14:26,991 --> 00:14:28,700
It's easy.
285
00:14:36,833 --> 00:14:39,753
SMALL FRIEND OF MAX
286
00:14:39,836 --> 00:14:43,050
We met
at the NASA robotics school.
287
00:14:43,131 --> 00:14:47,428
Many people call this the
robot camp, space camp or nerd camp.
288
00:14:47,511 --> 00:14:50,473
In fact, we also met Ian there.
289
00:14:50,556 --> 00:14:53,350
We all made friends,
Max was distant. And smart.
290
00:14:53,435 --> 00:14:54,435
MAX FRIEND / ENGINEER
291
00:14:54,518 --> 00:14:57,605
He said, "Why do I have to work
with all these..."
292
00:14:59,190 --> 00:15:01,568
It was the impression he gave.
293
00:15:01,650 --> 00:15:05,446
When he was younger, he said he was being bullied at school.
294
00:15:05,530 --> 00:15:08,115
I think he should not feel integrated.
295
00:15:08,200 --> 00:15:12,536
It's the kind of things that can make someone very cautious
296
00:15:12,620 --> 00:15:16,248
and cynical about the world
and the people around it.
297
00:15:21,420 --> 00:15:22,963
Towards the end of my master's degree,
298
00:15:23,046 --> 00:15:27,093
I was exposed
to the idea of personal fabrication,
299
00:15:27,176 --> 00:15:31,638
having tools that can make everything available on your desktop.
300
00:15:34,933 --> 00:15:37,520
To launch
a 3D printing company,
301
00:15:37,603 --> 00:15:39,856
he decided to stop.
302
00:15:40,106 --> 00:15:42,650
He was doing a PhD at MIT.
303
00:15:42,733 --> 00:15:44,526
He decided not to continue.
304
00:15:44,610 --> 00:15:46,528
And focus on 3D.
305
00:15:49,615 --> 00:15:51,450
- It makes me red-eyed.
- I know.
306
00:15:51,533 --> 00:15:52,660
FIRST VIDEO PRESENTATION, 2011
307
00:15:52,743 --> 00:15:54,078
Because of marijuana.
308
00:15:54,161 --> 00:15:58,040
Hello. I am David Cranor.
Shit. Fucking shit.
309
00:15:58,125 --> 00:16:00,335
Formlabs develops a 3D printer
310
00:16:00,416 --> 00:16:04,255
to help lobbyists, researchers,
small companies and schools
311
00:16:04,338 --> 00:16:07,883
- to give life to their ideas and...
- Let's start again. I did that...
312
00:16:07,966 --> 00:16:09,635
Formlabs started...
313
00:16:09,886 --> 00:16:13,390
in the basement of the house
shared with David.
314
00:16:13,473 --> 00:16:14,765
Hi.
315
00:16:14,848 --> 00:16:16,976
Since I was very young, I want to be an inventor.
316
00:16:17,058 --> 00:16:18,060
FORMLABS: CO-FOUNDER
317
00:16:18,145 --> 00:16:19,520
I have always wanted...
318
00:16:19,603 --> 00:16:22,106
My hero, it's the daddy
in Honey, I narrowed the kids.
319
00:16:25,943 --> 00:16:28,028
We launched this together,
320
00:16:28,111 --> 00:16:31,533
and we have many
skills that complement each other.
321
00:16:35,828 --> 00:16:37,246
We made a prototype
322
00:16:37,330 --> 00:16:41,125
and we think about how to make it a society.
323
00:16:41,208 --> 00:16:42,418
That's it.
324
00:16:42,501 --> 00:16:46,588
We were making progress,
but it was complicated.
325
00:16:46,673 --> 00:16:49,091
FORMLABS: COFOUNDER
326
00:16:49,175 --> 00:16:54,096
One day, they showed me
a tower printed with the 1st model,
327
00:16:54,180 --> 00:16:55,265
and I said, "Well,
328
00:16:55,346 --> 00:16:56,808
what are you going to do with it?"
329
00:16:56,891 --> 00:16:58,725
Natan came to see us and said:
330
00:16:58,810 --> 00:17:00,270
"I'm creating companies, I know it.
331
00:17:00,351 --> 00:17:02,480
I've done it already,
I'll explain."
332
00:17:03,898 --> 00:17:07,108
And me: "Someone has to do better than MakerBot."
333
00:17:07,193 --> 00:17:09,445
FORMLABS - ENTREPRENEUR
334
00:17:09,528 --> 00:17:11,655
ENGINEERING - DESIGN & MARKETING
335
00:17:11,738 --> 00:17:13,575
We knew
that a big market share...
336
00:17:13,658 --> 00:17:14,658
INDUSTRIAL DESIGNER
337
00:17:14,741 --> 00:17:17,828
was struggling with craft DIY
338
00:17:17,911 --> 00:17:21,623
as well as the idea of buying
a $ 100,000 machine.
339
00:17:25,376 --> 00:17:27,546
I know, we were not alone.
There was MakerBot
340
00:17:27,630 --> 00:17:28,880
with extruder-based printing.
341
00:17:28,965 --> 00:17:29,966
MODELING BY DEPOSITION OF FUSION MATERIAL
PATENTED BY
342
00:17:30,048 --> 00:17:31,633
ST STRATASYS
MB MAKERBOT
343
00:17:31,718 --> 00:17:33,051
But the real gold standard,
it's the technology
344
00:17:33,135 --> 00:17:34,261
of stereolithography.
345
00:17:34,345 --> 00:17:35,430
STEREOLITHOGRAPHY
PATENTED BY 3D SYSTEMS
346
00:17:35,511 --> 00:17:37,390
These machines are expensive
347
00:17:37,473 --> 00:17:41,476
and are only made by
big companies like 3D Systems.
348
00:17:43,355 --> 00:17:44,396
HEAD OF OPERATIONS
349
00:17:44,480 --> 00:17:45,648
We decided to opt for stereolithography,
350
00:17:45,731 --> 00:17:48,693
is the first desktop printer
by stereolithography.
351
00:17:48,775 --> 00:17:53,573
The goal: to obtain a quality equivalent to that of expensive machines.
352
00:17:58,576 --> 00:18:00,580
No one has made a 3D printer for prosumers.
353
00:18:00,663 --> 00:18:02,373
Neither the printer you really want.
354
00:18:02,456 --> 00:18:05,541
That's what we decided to do.
355
00:18:05,626 --> 00:18:08,461
THE FORM 1 - CONCEPT FORMLABS
356
00:18:12,758 --> 00:18:15,595
NEW YORK - PUBLIC SCHOOL
357
00:18:15,678 --> 00:18:17,971
I had never heard of it.
358
00:18:18,055 --> 00:18:21,933
Nobody talked about it,
then it became the hot topic.
359
00:18:22,018 --> 00:18:23,935
- That's right.
- Especially MakerBot.
360
00:18:24,020 --> 00:18:26,605
- It's crazy, yes.
- Especially MakerBot.
361
00:18:26,688 --> 00:18:29,733
It's a new frontier.
It's very recent. People have not done anything yet
with this process.
362
00:18:29,816 --> 00:18:32,486
We trace the path. It's nice.
363
00:18:32,570 --> 00:18:35,365
Nice to meet you.
364
00:18:35,446 --> 00:18:36,991
- Similarly.
- Nice to meet you.
365
00:18:37,073 --> 00:18:38,743
One, two, three, MakerBot.
366
00:18:38,825 --> 00:18:39,910
- MakerBot!
- Thank you, Bre!
367
00:18:39,993 --> 00:18:41,328
Thanks, Bre!
368
00:18:41,411 --> 00:18:44,290
I started in open source
being a teacher.
369
00:18:44,373 --> 00:18:47,376
I was taking my lesson plans
370
00:18:47,626 --> 00:18:49,336
that I placed in GeoCities,
at the time,
371
00:18:49,420 --> 00:18:51,463
372
00:18:51,546 --> 00:18:53,550
and other teachers were doing the same.
373
00:18:53,800 --> 00:18:56,803
Share lightened
the burden for everyone,
374
00:18:56,885 --> 00:19:01,556
it saved time
and built a community.
375
00:19:01,640 --> 00:19:04,893
When we launched MakerBot, we knew that the hardware would be open source.
376
00:19:04,976 --> 00:19:05,978
OPEN SOURCE MATERIAL
377
00:19:06,061 --> 00:19:08,940
MATERIAL WHOSE PLANS ARE PUBLIC
SO THAT ANYONE CAN STUDY THEM
378
00:19:09,023 --> 00:19:12,151
MODIFY, DISTRIBUTE,
MANUFACTURE AND SELL
379
00:19:15,196 --> 00:19:16,488
In the world of open source,
380
00:19:16,571 --> 00:19:17,615
MAKERBOT: VIDEO PRODUCTOR
381
00:19:17,698 --> 00:19:20,743
developers share
product content with the audience,
382
00:19:20,826 --> 00:19:23,120
and if someone improves their work...
383
00:19:23,203 --> 00:19:24,205
MAKERBOT COMMUNITY
384
00:19:24,288 --> 00:19:27,041
this improvement is applied
to the production.
385
00:19:27,123 --> 00:19:30,211
When everyone shares
this way,
386
00:19:30,293 --> 00:19:33,005
improvements are more frequent.
387
00:19:34,506 --> 00:19:37,133
Technology will improve
over time,
388
00:19:37,218 --> 00:19:39,970
but the value of what is manufactured...
389
00:19:40,221 --> 00:19:43,681
is in
networks and communities around this domain.
390
00:19:43,765 --> 00:19:44,808
People are driving
this revolution
391
00:19:44,891 --> 00:19:46,685
"They will invent things
that we can not imagine",
392
00:19:46,768 --> 00:19:47,770
says the MakerBot engineer.
393
00:19:47,853 --> 00:19:50,063
Very early,
everyone considered MakerBot
394
00:19:50,146 --> 00:19:52,941
as a model for advancing
open source equipment...
395
00:19:53,191 --> 00:19:56,653
and craft projects, in general.
396
00:19:56,738 --> 00:19:57,863
What would hurt us...
397
00:19:57,946 --> 00:19:58,948
COFONDATOR OF MAKERBOT
398
00:19:59,030 --> 00:20:02,076
that's if someone was doing a cool thing with
399
00:20:02,158 --> 00:20:04,120
without sharing it.
400
00:20:04,203 --> 00:20:06,538
As long as it remains free
401
00:20:06,621 --> 00:20:08,790
and everyone has access to it permanently
402
00:20:08,875 --> 00:20:11,168
that's what we're looking for.
403
00:20:12,293 --> 00:20:16,048
To consolidate a future
where open source is the norm...
404
00:20:16,298 --> 00:20:18,843
we have to support the companies that make them,
405
00:20:18,925 --> 00:20:21,428
because I want to live
in a future of sharing,
406
00:20:21,511 --> 00:20:23,596
and the world would win.
407
00:20:23,680 --> 00:20:25,348
MAKERBOT INDUSTRIES
2009 - 3 EMPLOYEES
408
00:20:25,431 --> 00:20:27,560
2010 - 19 EMPLOYEES
2011 - 63 EMPLOYEES
409
00:20:27,643 --> 00:20:28,853
Office of Michael Curry.
410
00:20:28,935 --> 00:20:31,355
A quick visit?
411
00:20:31,438 --> 00:20:32,981
- Please.
- Follow me.
412
00:20:33,065 --> 00:20:35,610
Here are our beautiful offices.
413
00:20:35,860 --> 00:20:37,903
- Here we have...
- 314 Dean Street.
414
00:20:37,986 --> 00:20:39,363
Marketing is going around in circles.
415
00:20:39,446 --> 00:20:40,740
- How are you?
- Take a seat.
416
00:20:40,823 --> 00:20:43,450
Here is the most sumptuous part
417
00:20:43,535 --> 00:20:45,243
- from MakerBot Industries.
- Yes.
418
00:20:45,326 --> 00:20:46,745
We just cleaned them...
419
00:20:48,288 --> 00:20:49,873
the MakerBot toilet.
420
00:20:49,956 --> 00:20:54,378
Almost 70 people use them
permanently.
421
00:20:57,298 --> 00:20:59,175
That's the reality. It's MakerBot.
422
00:20:59,258 --> 00:21:02,303
We are in an old ice cream warehouse.
423
00:21:02,386 --> 00:21:05,263
Nobody is there for the salary.
424
00:21:05,515 --> 00:21:06,556
Nobody is here
425
00:21:06,640 --> 00:21:10,311
because our actions will be worth millions in the future.
426
00:21:10,393 --> 00:21:13,940
People work here
because they believe in what we do
427
00:21:14,023 --> 00:21:16,900
and because they appreciate
collaborating together.
428
00:21:16,983 --> 00:21:19,986
If a guy pops up
through a hole in the ceiling,
429
00:21:20,070 --> 00:21:21,488
I'm going to laugh.
430
00:21:23,073 --> 00:21:24,658
Welcome to MakerBot.
431
00:21:24,741 --> 00:21:26,618
We do not know what the future holds.
432
00:21:28,995 --> 00:21:30,456
We must succeed
to blossom in this chaos.
433
00:21:30,540 --> 00:21:31,623
PRODUCT MANAGER
434
00:21:31,706 --> 00:21:34,125
The rite of passage, here, is that each new
435
00:21:34,210 --> 00:21:35,711
must make his own chair.
436
00:21:35,795 --> 00:21:37,463
We are sitting on plywood.
437
00:21:37,546 --> 00:21:39,423
Some people have trouble with that.
438
00:21:40,381 --> 00:21:45,136
Matt and Rose take these pieces
and put them in kits.
439
00:21:45,221 --> 00:21:46,596
The whole team was there,
440
00:21:46,680 --> 00:21:48,140
because people had the impression
441
00:21:48,223 --> 00:21:50,308
that we invented the next step.
442
00:21:50,391 --> 00:21:51,393
DIRECTOR OF WEB COMMUNICATION
443
00:21:51,476 --> 00:21:53,186
It was not a company.
444
00:21:53,270 --> 00:21:56,273
It was a movement.
It was a revolution. I became addicted to 3D printing.
445
00:21:57,858 --> 00:21:59,985
DIRECTOR OF ENGINEERING
446
00:22:00,068 --> 00:22:01,320
I believed it
447
00:22:01,403 --> 00:22:03,821
and I thought:
"I have to work for this company."
448
00:22:03,905 --> 00:22:07,368
It was thought to take years
to fill our 500 square meters.
449
00:22:09,745 --> 00:22:14,250
And two months later, it was filled.
450
00:22:14,333 --> 00:22:16,418
Three years later, there were 85 people,
I find it amazing.
451
00:22:16,501 --> 00:22:22,216
Bre tries to develop the idea...
452
00:22:22,298 --> 00:22:27,013
453
00:22:27,095 --> 00:22:31,058
that 3D printing is not necessarily $ 80,000 machines,
454
00:22:31,141 --> 00:22:33,060
but $ 2,000 machines.
455
00:22:33,520 --> 00:22:37,606
The other most important message
that MakerBot tries to pass,
456
00:22:37,690 --> 00:22:40,233
is that anyone can use it.
457
00:22:40,483 --> 00:22:43,236
Not only Bre is a good storyteller,
458
00:22:43,320 --> 00:22:46,698
but he has also recruited people who help him get that message across. = $ 10 MILLION
INVESTMENT
459
00:22:51,203 --> 00:22:53,790
Our big motivation:
460
00:22:53,871 --> 00:22:55,291
the entrepreneurs we support
are obsessed with their product.
461
00:22:55,373 --> 00:22:57,710
INVESTOR, MAKERBOT
462
00:22:57,793 --> 00:22:58,795
463
00:22:58,876 --> 00:23:00,211
These guys were obsessed.
464
00:23:00,296 --> 00:23:04,175
They make a real fixette
on this product,
465
00:23:04,258 --> 00:23:05,466
that's what attracted us.
466
00:23:05,551 --> 00:23:08,303
We also found that Bre was great.
467
00:23:13,641 --> 00:23:17,896
Our biggest challenge,
is to grow up so fast.
468
00:23:18,146 --> 00:23:20,481
We are a young organization.
469
00:23:20,566 --> 00:23:24,361
Each of us is out of date.
470
00:23:24,445 --> 00:23:27,990
Each of us battle
to try to catch up
471
00:23:28,073 --> 00:23:31,243
the potential
and what is happening today.
472
00:23:33,078 --> 00:23:34,621
OFFICE OF FORMLABS - 2012
473
00:23:38,000 --> 00:23:42,671
Formlabs is like a disparate group of people with diverse skills.
474
00:23:42,755 --> 00:23:44,923
People were told
that we were reforming the group
475
00:23:45,006 --> 00:23:46,675
when we recruited,
476
00:23:46,758 --> 00:23:48,093
as I called school friends,
477
00:23:48,176 --> 00:23:49,303
Max called old friends
478
00:23:49,386 --> 00:23:51,388
and told them, "We're reforming the group."
479
00:23:52,388 --> 00:23:54,558
Welcome to Formlabs.
A quick visit.
480
00:23:54,641 --> 00:23:55,641
HEAD OF OPERATIONS
481
00:23:55,726 --> 00:23:57,185
First, the software service.
482
00:23:57,268 --> 00:23:58,270
Hi.
483
00:23:58,353 --> 00:24:00,438
We leave our immense service.
484
00:24:00,521 --> 00:24:02,858
There, we have our electrotechnical department.
485
00:24:02,941 --> 00:24:04,651
Yes, you are a whole service.
486
00:24:04,735 --> 00:24:08,155
Zak who is there...
This is our web and graphic designer.
487
00:24:08,238 --> 00:24:11,033
At first, it was very small.
488
00:24:11,116 --> 00:24:12,200
ENGINEER IN MECHANICS
489
00:24:12,283 --> 00:24:13,451
We were four.
490
00:24:13,535 --> 00:24:17,538
My shameful secret,
is that before working here,
491
00:24:17,623 --> 00:24:19,040
I applied for MakerBot
492
00:24:19,125 --> 00:24:21,918
Unfortunately for them,
493
00:24:22,003 --> 00:24:23,586
they did not hire me,
so I work here.
494
00:24:23,670 --> 00:24:26,298
So, I want to crush them.
495
00:24:26,381 --> 00:24:28,216
FORMLABS
2011 - 5 EMPLOYEES
496
00:24:28,300 --> 00:24:30,343
2012 - 12 EMPLOYEES
497
00:24:30,426 --> 00:24:33,346
We chose
to do a Kickstarter campaign.
498
00:24:33,596 --> 00:24:35,806
We had a prototype.
It was being done.
499
00:24:35,891 --> 00:24:37,601
Good.
500
00:24:37,685 --> 00:24:38,726
Nice. I can not wait.
501
00:24:38,810 --> 00:24:41,271
THE GREATEST SITE
OF COLLABORATIVE FINANCING
502
00:24:44,065 --> 00:24:47,403
People made videos,
took pictures,
503
00:24:47,653 --> 00:24:49,571
PRESENTATION OF THE FORM 1
HIGH RESOLUTION OFFICE 3D PRINTER
504
00:24:49,655 --> 00:24:51,281
created websites with more info.
505
00:24:51,365 --> 00:24:55,745
We focused on it for two months.
506
00:24:57,120 --> 00:24:58,830
Well, action.
507
00:25:05,880 --> 00:25:08,506
The time has come
to prepare for manufacturing
508
00:25:08,590 --> 00:25:11,260
to send it to users worldwide,
509
00:25:11,343 --> 00:25:14,138
but for that,
it takes big resources.
510
00:25:19,893 --> 00:25:20,976
Well, cut.
511
00:25:21,061 --> 00:25:22,980
We were not sure what it would give.
512
00:25:23,063 --> 00:25:26,025
We were sure we had done
something really cool...
513
00:25:26,108 --> 00:25:27,943
but the market is still
a little bit changing.
514
00:25:28,026 --> 00:25:29,445
0 SUPPORT OBJECTIVE $ 100,000
30 DAYS REMAINING
515
00:25:29,528 --> 00:25:31,488
CONTRIBUTE $ 2,699
AGAINST A PRINTER!
516
00:25:31,571 --> 00:25:35,951
We wondered if we would sell
the first printer before noon.
517
00:25:36,035 --> 00:25:38,078
It was launched around 9h or 8h
518
00:25:38,161 --> 00:25:41,540
and we sold one in two minutes.
519
00:25:41,623 --> 00:25:44,210
At noon, we had probably sold about a hundred.
520
00:25:49,255 --> 00:25:51,716
If it works well, more than a million.
521
00:25:51,800 --> 00:25:56,388
That's it if it's bad,
which would be great.
522
00:25:57,473 --> 00:25:59,015
But it was a chimera.
523
00:25:59,100 --> 00:26:00,976
= $ 1,000,954 COLLECTED
OVER $ 100,000
524
00:26:10,401 --> 00:26:13,280
After a 30-day campaign,
we reached 2.9 million.
525
00:26:13,363 --> 00:26:17,325
We're still Kickstarter's biggest project in the tech category.
526
00:26:17,408 --> 00:26:18,535
FORMLABS RECOVERED $ 3 MILLION ON KICKSTARTER
527
00:26:18,618 --> 00:26:20,036
The big day is coming!
528
00:26:21,830 --> 00:26:23,956
At the moment,
it's like a honeymoon...
529
00:26:24,040 --> 00:26:25,083
ENGINEER DESIGN
530
00:26:25,166 --> 00:26:27,253
We are waiting to see the result.
531
00:26:27,378 --> 00:26:29,255
Shit! We forgot Jory.
532
00:26:31,756 --> 00:26:33,841
We set a date on Kickstarter,
533
00:26:33,925 --> 00:26:39,765
and you have to stick to it,
or it may bard.
534
00:26:40,015 --> 00:26:45,896
FORMLABS HAS 3 MONTHS TO SHIP
MORE THAN 1,000 PRINTERS
535
00:26:58,825 --> 00:27:00,285
When we started...
536
00:27:00,536 --> 00:27:04,205
we took the investment of friends
to start the machine.
537
00:27:04,290 --> 00:27:08,001
When we do that,
we use this investment,
538
00:27:08,085 --> 00:27:10,880
our responsibility is
to grow the company.
539
00:27:19,095 --> 00:27:20,596
How do we go up?
540
00:27:20,681 --> 00:27:22,056
PRODUCT MANAGER
541
00:27:22,140 --> 00:27:24,518
The elevator buttons.
542
00:27:24,601 --> 00:27:26,145
It's classy.
543
00:27:26,228 --> 00:27:27,270
Yes. In the elevator !
544
00:27:27,353 --> 00:27:29,273
As if I was working
in a big box.
545
00:27:29,355 --> 00:27:30,356
Hi.
546
00:27:30,440 --> 00:27:32,733
- Hi, Bre.
- Hello, Bre.
547
00:27:32,818 --> 00:27:36,196
We decided
to find bigger offices.
548
00:27:37,363 --> 00:27:39,408
It's different with so many people.
549
00:27:39,490 --> 00:27:43,955
It's like...
going into the big leagues.
550
00:27:51,586 --> 00:27:53,421
It's too big.
I almost preferred...
551
00:27:53,505 --> 00:27:57,758
I liked when we were all
on top of each other.
552
00:27:57,843 --> 00:28:01,346
This is great. It's nine.
553
00:28:04,808 --> 00:28:07,643
We feel like we've made a big leap.
554
00:28:07,728 --> 00:28:08,770
When was I there?
555
00:28:08,855 --> 00:28:11,898
I was there on the 21st,
and we were all in this office.
556
00:28:11,981 --> 00:28:13,358
There, we are on the 21st floor,
557
00:28:13,441 --> 00:28:16,861
we see the Statue of Liberty
and the Manhattan Bridge.
558
00:28:20,281 --> 00:28:25,871
The company now employs
248 or 250 people.
559
00:28:25,955 --> 00:28:28,875
Or 260, today.
560
00:28:28,956 --> 00:28:31,376
We hired 80 people
this last month.
561
00:28:31,460 --> 00:28:34,463
With a larger team,
the infrastructure needs to be developed.
562
00:28:36,046 --> 00:28:42,763
For me, Bre has an incredible vision and charisma...
563
00:28:43,013 --> 00:28:46,475
but it had not been moderated yet
by the highs and lows,
564
00:28:46,558 --> 00:28:48,851
complications and stressful things,
565
00:28:48,935 --> 00:28:53,273
by the inevitable grains of sand that slip into the gear,
566
00:28:53,356 --> 00:28:55,275
especially in such an aggressive area.
567
00:28:56,401 --> 00:29:00,738
The reality is very hard...
568
00:29:00,821 --> 00:29:02,991
I am alone
569
00:29:03,075 --> 00:29:06,411
and I can not do everything
in a day.
570
00:29:06,495 --> 00:29:09,205
I can optimize my day
to make the most of it,
571
00:29:09,290 --> 00:29:12,793
but we are very limited
in what we can do.
572
00:29:12,876 --> 00:29:13,876
So it was clear
573
00:29:13,960 --> 00:29:16,130
only to help,
574
00:29:16,211 --> 00:29:17,713
that one of the steps...
575
00:29:17,965 --> 00:29:22,468
it was to change society,
but also the team.
576
00:29:22,553 --> 00:29:25,388
Our lead investor, Brad Feld,
is a good friend.
577
00:29:25,471 --> 00:29:27,683
I've known him for a long time...
578
00:29:27,933 --> 00:29:29,310
I was finishing a job
579
00:29:29,393 --> 00:29:32,646
when he said to me, "You should try this company, MakerBot."
580
00:29:32,728 --> 00:29:35,190
DIRECTOR OF THE STRATEGY
581
00:29:35,273 --> 00:29:39,235
This company is trying to
put a column on a jellyfish.
582
00:29:39,320 --> 00:29:43,531
To achieve this, we need real systems in a real society. It takes a process and knowing about it.
583
00:29:43,615 --> 00:29:45,826
MakerBot was created and managed
584
00:29:47,661 --> 00:29:49,955
COMMERCIAL DIRECTOR
585
00:29:50,038 --> 00:29:51,040
almost exclusively
by novices...
586
00:29:51,121 --> 00:29:54,335
One of the things I taught them,
is to help them understand
587
00:29:54,418 --> 00:29:58,838
that this market consists of designers and engineers
588
00:29:58,921 --> 00:30:01,508
rather than saying "it's a toy to make toys".
589
00:30:01,591 --> 00:30:04,678
590
00:30:07,348 --> 00:30:10,808
They have arrived
where they are today
591
00:30:10,891 --> 00:30:13,686
with very little strategy,
592
00:30:13,770 --> 00:30:16,940
just by visualizing
the goal to reach.
593
00:30:17,023 --> 00:30:20,693
Now I want them to reach it,
594
00:30:20,776 --> 00:30:22,988
and as soon as possible
595
00:30:23,071 --> 00:30:25,198
without looking behind them.
596
00:30:26,325 --> 00:30:27,826
Have you been working since when?
597
00:30:27,908 --> 00:30:30,578
- About 6 months. My son is CEO.
- Oh?
598
00:30:30,661 --> 00:30:32,373
It's the creator.
599
00:30:32,455 --> 00:30:36,751
It's the creator.
The explorer and an incredible leader...
600
00:30:36,835 --> 00:30:38,253
I'm glad to follow him.
601
00:30:38,336 --> 00:30:42,340
DIRECTOR MARKETING
602
00:30:43,508 --> 00:30:44,885
We'll go to the next level.
603
00:30:44,968 --> 00:30:48,055
I'm going to learn
how to run such a company,
604
00:30:48,138 --> 00:30:53,935
find inspiration,
find a mentor to move forward
605
00:30:54,020 --> 00:30:55,896
and go even further.
606
00:30:57,938 --> 00:30:59,775
The world that MakerBot is trying to create
607
00:30:59,858 --> 00:31:01,985
is always intangible.
608
00:31:02,068 --> 00:31:08,116
We are a company and a printer who are looking for the application that will go out of business. and that will make everyone
want our products.
609
00:31:08,200 --> 00:31:11,536
Where is the control of weapons?
610
00:31:16,250 --> 00:31:18,751
3D PRINTER LOADER
611
00:31:18,835 --> 00:31:25,300
By Defense Distributed in Austin, Texas.
612
00:31:27,428 --> 00:31:30,013
DOWNLOAD A CHARGER TODAY
613
00:31:30,096 --> 00:31:31,848
614
00:31:31,931 --> 00:31:36,351
STUDENT IN LAW / ANARCHIST
615
00:31:36,436 --> 00:31:38,855
Welcome to the
era of the printed magazine.
616
00:31:48,740 --> 00:31:50,241
What cool things to print in plastic?
617
00:31:50,325 --> 00:31:53,036
Lots of stuff: trinkets, figurines.
618
00:31:53,120 --> 00:31:55,038
But it only affects a few people.
619
00:31:55,121 --> 00:31:56,415
These are the complex useful objects...
620
00:31:56,498 --> 00:31:57,498
HIGH CAPACITY LOADER PRINTED IN 3D
621
00:31:57,583 --> 00:31:58,625
that can be printed in 3D
622
00:31:58,708 --> 00:31:59,710
that will motivate the general public.
623
00:31:59,793 --> 00:32:00,793
PLATINUM PRINTED IN 3D
624
00:32:00,876 --> 00:32:02,295
If these objects are too useful,
625
00:32:02,378 --> 00:32:04,090
it will be forbidden.
626
00:32:05,298 --> 00:32:08,343
As always
with daring technologies...
627
00:32:08,593 --> 00:32:10,261
they can be beneficial,
628
00:32:10,345 --> 00:32:11,930
and there will always be geniuses
629
00:32:12,013 --> 00:32:15,766
who will think of all kinds of unplanned uses of this technology.
630
00:32:23,275 --> 00:32:25,360
This is the 1st application that tears
631
00:32:25,443 --> 00:32:28,738
and one of the things that generates
interest in 3D printing.
632
00:32:28,821 --> 00:32:30,698
They send me text messages saying:
633
00:32:30,781 --> 00:32:33,033
"Owl, I'm going to buy
a 3D printer.
634
00:32:33,118 --> 00:32:34,745
To make
turntables and chargers."
635
00:32:34,828 --> 00:32:36,036
It's nice.
636
00:32:36,121 --> 00:32:37,288
TV ANIMATOR
637
00:32:37,371 --> 00:32:38,748
I introduce you to Cody Wilson.
638
00:32:38,831 --> 00:32:41,668
Often called one of the
most dangerous types in the world.
639
00:32:41,751 --> 00:32:42,793
THE 15 MOST DANGEROUS PEOPLE
640
00:32:42,878 --> 00:32:44,795
We are anars of the info.
We do not believe...
641
00:32:45,046 --> 00:32:47,298
to public and private info
642
00:32:47,381 --> 00:32:48,675
or access limitations.
643
00:32:48,758 --> 00:32:50,468
There should be a law.
If the police have
644
00:32:50,551 --> 00:32:52,345
or the military, then, us too.
645
00:32:52,428 --> 00:32:54,723
Nobody has a higher quality than others.
646
00:32:54,805 --> 00:32:57,266
We want to print a weapon.
647
00:32:57,518 --> 00:32:59,185
A digital weapon plan
648
00:32:59,270 --> 00:33:04,315
downloadable and manageable by
anyone with a 3D printer.
649
00:33:06,818 --> 00:33:09,155
Is it a hero or a bad guy?
650
00:33:09,236 --> 00:33:10,571
Good question.
651
00:33:13,575 --> 00:33:14,993
CHARGER FOR FEINSTEIN AK
652
00:33:15,076 --> 00:33:16,786
PLATINUM FOR AR-15
653
00:33:16,870 --> 00:33:19,580
CHARGER FOR CUOMO AR
654
00:33:22,375 --> 00:33:24,170
Do not laugh.
655
00:33:25,461 --> 00:33:29,090
Joe Biden?
This is not a country for the old.
656
00:33:30,966 --> 00:33:32,218
What really excites me,
657
00:33:32,301 --> 00:33:35,931
it is to put these Democrats, these conservatives
658
00:33:36,013 --> 00:33:37,808
and all those people who run the country
659
00:33:37,891 --> 00:33:41,061
in the face of new technology
in an unusual and visual way.
660
00:33:41,143 --> 00:33:43,063
I show them
that they do not control the future
661
00:33:43,146 --> 00:33:45,648
as they claim.
662
00:33:47,191 --> 00:33:50,946
What happens when we are too afraid
of this kind of technology
663
00:33:51,236 --> 00:33:54,700
and put in place
very restrictive laws
664
00:33:54,783 --> 00:33:58,161
around manufacturing
and distribution
665
00:33:58,245 --> 00:33:59,913
this "dangerous technology"?
666
00:33:59,996 --> 00:34:01,038
POLICY AS INSTITUTION
667
00:34:01,121 --> 00:34:02,708
It could happen in six weeks.
668
00:34:02,790 --> 00:34:06,545
And it could sink
669
00:34:06,628 --> 00:34:09,130
the income of all these companies.
670
00:34:15,095 --> 00:34:16,971
I come to say: "The vandals are coming.
671
00:34:17,055 --> 00:34:19,475
My generation has other projects,
672
00:34:19,556 --> 00:34:21,016
not comforting you
673
00:34:21,101 --> 00:34:23,686
nor you say
how to buy it and use it well.
674
00:34:23,770 --> 00:34:24,770
But to tell you...
675
00:34:24,855 --> 00:34:27,858
We want it to be
a technology that matters,
676
00:34:27,941 --> 00:34:29,900
but because it was decided. "
677
00:34:37,618 --> 00:34:40,453
FESTIVAL MAKER FAIRE
678
00:34:50,755 --> 00:34:52,048
FROM PROJECT TO PRODUCT
679
00:34:52,131 --> 00:34:55,176
This is my favorite speech of the year...
680
00:34:55,426 --> 00:34:58,305
because you are all my friends.
681
00:34:58,388 --> 00:35:01,098
I would say there are probably
682
00:35:01,181 --> 00:35:06,146
between 2 and 20 companies in the room.
683
00:35:06,228 --> 00:35:08,356
A project created in a hackerspace
684
00:35:08,440 --> 00:35:10,900
or a project
done by someone on weekends
685
00:35:10,983 --> 00:35:12,443
that suddenly becomes
686
00:35:12,526 --> 00:35:14,655
very popular
and leads to business creation.
687
00:35:15,821 --> 00:35:18,491
Mr. Pettis, would you do me the honor to take a picture?
688
00:35:18,575 --> 00:35:19,575
Of course!
689
00:35:20,743 --> 00:35:22,078
- Super.
- Cool.
690
00:35:22,161 --> 00:35:24,623
Cool. Nice to meet you. Excellent.
691
00:35:24,705 --> 00:35:26,581
Hello. How is it going ?
692
00:35:28,208 --> 00:35:33,798
If we had a Bre
which represented our product,
693
00:35:33,881 --> 00:35:35,800
that would be great.
694
00:35:35,883 --> 00:35:38,553
I'm not like him,
695
00:35:38,636 --> 00:35:42,556
because I do not know how to express myself in public.
696
00:35:42,640 --> 00:35:45,310
I do not have a charisma.
697
00:35:45,393 --> 00:35:47,770
I tell a lot of people
698
00:35:47,853 --> 00:35:51,273
at Formlabs, if we are there,
699
00:35:51,356 --> 00:35:54,570
it's largely,
I realize,
700
00:35:54,653 --> 00:35:57,280
because I decided
and planned to do it
701
00:35:57,363 --> 00:35:59,365
Seeing guys like you before.
702
00:35:59,450 --> 00:36:00,866
Thank you.
703
00:36:00,950 --> 00:36:05,621
You started from nothing,
I know your story and everything,
704
00:36:05,705 --> 00:36:08,833
it was really nice to see.
705
00:36:11,545 --> 00:36:13,838
By cons, when I see a competitor,
706
00:36:13,921 --> 00:36:15,798
someone from this area,
707
00:36:15,881 --> 00:36:18,176
I want to know what he's done differently,
708
00:36:18,258 --> 00:36:21,221
if he did something
to go further.
709
00:36:21,303 --> 00:36:24,556
When Form 1 came out, it was a different machine.
710
00:36:24,640 --> 00:36:26,851
They use lasers and glue.
711
00:36:26,935 --> 00:36:28,103
I thought:
712
00:36:28,186 --> 00:36:30,355
"Anyway, someone starts.
It'll be interesting.
713
00:36:30,438 --> 00:36:33,358
I want to see where it's going to go."
714
00:36:33,441 --> 00:36:35,860
And of one. I'm still waiting.
715
00:36:37,070 --> 00:36:43,660
THE SHIPMENT OF FORM 1 PRINTERS
PREPAYED HAS BEEN DELAYED BY 2 MONTHS
716
00:36:44,620 --> 00:36:47,413
FORMLABS OFFICE
CAMBRIDGE, MASSACHUSETTS
717
00:36:47,496 --> 00:36:51,208
We have some problems with...
718
00:36:51,291 --> 00:36:53,003
FORMLABS: SOFTWARE ENGINEER
719
00:36:53,086 --> 00:36:56,506
the various buttons C.S.S. and...
720
00:36:56,590 --> 00:36:58,425
It seems clear to me
721
00:36:58,508 --> 00:37:01,551
that it was wrong,
and that's how it should be done.
722
00:37:01,636 --> 00:37:05,515
It's a risk, that's for sure, but it'll be fine.
723
00:37:05,598 --> 00:37:07,975
Very often,
we start a small company.
724
00:37:08,058 --> 00:37:09,226
We are at the controls.
725
00:37:09,310 --> 00:37:13,606
There is a lot of testosterone, ego and -
726
00:37:13,690 --> 00:37:17,193
It's a natural thing, it happens,
727
00:37:17,276 --> 00:37:20,738
but that implies that often,
we do not listen and we do not hear.
728
00:37:20,821 --> 00:37:22,323
He is really...
729
00:37:23,491 --> 00:37:25,035
socially unsuitable.
730
00:37:25,118 --> 00:37:28,121
It's really hard to communicate.
731
00:37:28,203 --> 00:37:29,288
He makes himself understood,
732
00:37:29,371 --> 00:37:31,750
but he does not know
communicate eloquently.
733
00:37:31,833 --> 00:37:34,460
It would be more of a failure
734
00:37:34,545 --> 00:37:38,506
if Zach and you lose several days on it rather than it happens 48 hours later.
735
00:37:38,590 --> 00:37:39,631
- Yes.
- I think that...
736
00:37:39,715 --> 00:37:40,716
That's my opinion.
737
00:37:40,800 --> 00:37:42,635
- Good.
- Excellent.
738
00:37:48,098 --> 00:37:49,850
We found funds,
it's exciting...
739
00:37:49,935 --> 00:37:52,645
but many people in start-ups...
740
00:37:52,895 --> 00:37:54,690
do not think
and get excited:
741
00:37:54,773 --> 00:37:56,650
"We have plenty of money donated by people.
742
00:37:56,731 --> 00:37:57,900
Investors Super!
743
00:37:57,983 --> 00:37:59,860
I'm going to buy stuff
for the office.
744
00:37:59,945 --> 00:38:01,530
= = A pretty chair, that stuff. "
745
00:38:01,611 --> 00:38:02,655
We must remember
746
00:38:02,738 --> 00:38:04,490
that when you launch a box,
747
00:38:04,575 --> 00:38:06,491
we have to give something back.
748
00:38:06,576 --> 00:38:07,785
Things become concrete
749
00:38:07,868 --> 00:38:12,623
when one sits on more than a million
dollars donated by people.
750
00:38:12,706 --> 00:38:17,003
Yes, Kickstarter has been a real success
751
00:38:17,086 --> 00:38:18,713
who really pushed us
752
00:38:18,796 --> 00:38:22,508
to move society forward faster
753
00:38:22,591 --> 00:38:24,135
to engage more people
754
00:38:24,218 --> 00:38:27,221
and engage seriously in manufacturing.
755
00:38:27,305 --> 00:38:29,431
FORMLABS - SUBCONTRACTOR
756
00:38:29,515 --> 00:38:32,893
I wanted to talk to you.
We wanted to launch...
757
00:38:32,978 --> 00:38:34,270
No need to change everything,
758
00:38:34,353 --> 00:38:36,063
but we wanted to install lasers...
759
00:38:36,146 --> 00:38:37,983
- Yes.
-... with other orientations.
760
00:38:38,065 --> 00:38:39,816
It's pretty frustrating...
761
00:38:40,068 --> 00:38:41,401
the subcontractors.
762
00:38:41,486 --> 00:38:42,945
They are struggling to meet our requirements.
763
00:38:46,073 --> 00:38:49,118
We are at 3 out of 9,
or 33% failure rate,
764
00:38:49,201 --> 00:38:51,830
at the level of the printing test,
it is not good.
765
00:38:55,750 --> 00:38:58,503
The important point
to remember in all this:
766
00:38:58,586 --> 00:38:59,711
they are focused on quality.
767
00:38:59,795 --> 00:39:00,796
FORMLABS OFFICE
ENGINEERING MEETING
768
00:39:00,880 --> 00:39:03,090
Half of the metal sheet was fired.
769
00:39:03,173 --> 00:39:05,676
We hold on. We have a...
770
00:39:05,760 --> 00:39:07,803
- Do you captivate crowds?
- Yes.
771
00:39:07,888 --> 00:39:10,681
Half of the sheet of metal we received was thrown away.
772
00:39:10,765 --> 00:39:12,350
Top shelves,
bottom and front plate.
773
00:39:12,433 --> 00:39:13,810
What happened?
774
00:39:13,893 --> 00:39:17,813
There were traces of burning
anodizing.
775
00:39:24,111 --> 00:39:26,071
When we started, it was:
776
00:39:26,155 --> 00:39:27,823
"My friend does the same thing
777
00:39:27,908 --> 00:39:29,616
and another friend too."
778
00:39:29,700 --> 00:39:32,870
The chances of it being
the right people
779
00:39:32,953 --> 00:39:36,373
when you have
a team of 10 or 20 people,
780
00:39:36,456 --> 00:39:40,336
it's... it's almost impossible.
781
00:39:41,503 --> 00:39:42,546
With a start-up...
782
00:39:43,590 --> 00:39:45,633
it's like everything explodes
at the same time.
783
00:39:45,716 --> 00:39:47,843
We must be able to
784
00:39:47,928 --> 00:39:51,765
breathe hard to make sure we're on the right track. Max is super confident,
785
00:39:51,846 --> 00:39:54,308
he does what he thinks is best,
786
00:39:54,391 --> 00:39:57,895
and in general, he is right.
787
00:39:57,978 --> 00:39:59,355
Printers Shipped: 0
788
00:40:02,025 --> 00:40:05,903
FAULTY PRINTER
IN RENOVATION AND REPAIR
789
00:40:05,986 --> 00:40:09,615
OBSERVED ERROR
790
00:40:09,700 --> 00:40:10,825
C.E.S. (INNOVATION FAIR
IN CONSUMER ELECTRONICS)
791
00:40:13,160 --> 00:40:15,830
JANUARY 2013 - LAS VEGAS
792
00:40:15,913 --> 00:40:18,083
We spent a lot of time
last year changing our image
793
00:40:20,960 --> 00:40:23,588
in the eyes of consumers...
794
00:40:23,671 --> 00:40:25,048
MAKERBOT: DIRECTOR OF THE STRATEGY
795
00:40:25,130 --> 00:40:26,131
to show that we are doing
796
00:40:26,215 --> 00:40:27,758
797
00:40:27,841 --> 00:40:29,720
a product for prosumers.
798
00:40:29,801 --> 00:40:32,263
We want a pro
who needs us on his desk
799
00:40:32,346 --> 00:40:35,183
think MakerBot is the solution.
800
00:40:35,265 --> 00:40:37,060
I present to you, where do you manage?
801
00:40:37,143 --> 00:40:38,185
I'm doing.
802
00:40:38,268 --> 00:40:39,311
Thank you.
803
00:40:40,813 --> 00:40:44,233
Good. Ladies and gentlemen.
804
00:40:45,485 --> 00:40:49,071
Our MakerBot press conference
805
00:40:49,155 --> 00:40:51,240
will start.
806
00:40:51,323 --> 00:40:53,993
MakerBot is an innovative company.
807
00:40:54,076 --> 00:40:57,080
We want to feed
the next industrial revolution
808
00:40:57,163 --> 00:41:00,250
placing the power to make things in your hands.
809
00:41:02,001 --> 00:41:03,003
Let's go.
810
00:41:05,755 --> 00:41:07,215
END 2012,
811
00:41:07,298 --> 00:41:14,221
MAKERBOT HAS BECOME SOFTWARE
OPEN SOURCE OWNER SOFTWARE
812
00:41:18,643 --> 00:41:19,895
Idealism is capital,
813
00:41:19,976 --> 00:41:22,688
and staying true to your goals
is just as good.
814
00:41:22,938 --> 00:41:24,856
When MakerBot is past
815
00:41:24,940 --> 00:41:26,985
to a proprietary system,
816
00:41:27,068 --> 00:41:29,780
it was a very dark day...
817
00:41:30,030 --> 00:41:32,865
for the open source Maker community.
818
00:41:32,948 --> 00:41:36,786
Will one of our heroes of open source
recover his rights?
819
00:41:36,870 --> 00:41:38,705
By Rob Giseburt Posted on 9/19/2012
@ 1 pm Category 3D Printing
820
00:41:38,788 --> 00:41:41,541
MakerBot is very disgraceful
to be an owner...
821
00:41:41,623 --> 00:41:42,625
MANUFACTURER
822
00:41:42,708 --> 00:41:46,045
because they do not actively contribute
to the community.
823
00:41:46,128 --> 00:41:48,631
We must protect certain aspects.
824
00:41:48,715 --> 00:41:49,715
MANUFACTURER
825
00:41:49,800 --> 00:41:54,428
But the way MakerBot proceeded
was particularly crap,
826
00:41:54,511 --> 00:41:58,015
especially when the stated goal
on Wikipedia,
827
00:41:58,098 --> 00:42:00,935
it is: "We are open source,
blah, blah, blah."
828
00:42:01,018 --> 00:42:02,770
People were back...
829
00:42:04,730 --> 00:42:08,068
because, for them,
MakerBot wanted to make money.
830
00:42:08,150 --> 00:42:11,403
"I have spent thousands of hours
831
00:42:11,486 --> 00:42:14,115
to solve problems,
to share solutions.
832
00:42:14,198 --> 00:42:17,076
I did not do that so that...
833
00:42:17,160 --> 00:42:19,453
this group of people gets the benefits
834
00:42:19,536 --> 00:42:22,790
while their mission was
to transform humanity. "
835
00:42:22,873 --> 00:42:26,586
I make very difficult personal decisions,
836
00:42:26,668 --> 00:42:29,796
but great for business,
they make things go faster.
837
00:42:34,845 --> 00:42:38,348
Between MakerBot's founders ,
we quarreled,
838
00:42:38,431 --> 00:42:40,475
mostly Bre and I.
839
00:42:40,558 --> 00:42:45,313
We do not see things
in the same way
840
00:42:45,395 --> 00:42:47,856
on the direction
that society must take.
841
00:42:47,940 --> 00:42:49,900
I wanted to build
842
00:42:49,985 --> 00:42:55,531
an open source 3D printing company
democratized,
843
00:42:55,615 --> 00:42:59,201
whereas Bre preferred instead:
844
00:42:59,285 --> 00:43:02,871
"Let's make highly classy Apple style 3D printers.
845
00:43:03,123 --> 00:43:06,250
No matter whether they are open source or proprietary."
846
00:43:06,333 --> 00:43:09,545
Me, I really want to open source,
847
00:43:09,628 --> 00:43:11,921
it's something that fascinates me.
848
00:43:12,006 --> 00:43:13,006
ZACH BLOG
849
00:43:13,090 --> 00:43:15,093
Personally,
850
00:43:15,175 --> 00:43:21,348
switch to proprietary software,
this is the ultimate betrayal.
851
00:43:24,435 --> 00:43:29,106
We can not live in an imaginary world and have a society.
852
00:43:31,358 --> 00:43:33,235
Bre managed things very well.
853
00:43:33,318 --> 00:43:36,446
This has been incredibly hard for him.
854
00:43:36,696 --> 00:43:38,616
He took things for himself.
855
00:43:38,698 --> 00:43:41,826
He internalized his stress.
856
00:43:41,911 --> 00:43:44,871
But he handled well. He was not...
857
00:43:46,081 --> 00:43:48,125
He was CEO.
858
00:43:57,635 --> 00:43:59,595
It's interesting
to have a start-up...
859
00:43:59,886 --> 00:44:02,265
and make it a more advanced project.
860
00:44:02,348 --> 00:44:05,225
Now that we are the owner, we have secrets. AUTHORIZED PERSONNEL ONLY
861
00:44:05,310 --> 00:44:06,310
We have compartmentalized secrets,
it's a big change.
862
00:44:06,393 --> 00:44:10,065
The company grew up very fast.
863
00:44:12,900 --> 00:44:14,110
864
00:44:14,193 --> 00:44:16,320
We were
a small start-up in a garage...
865
00:44:16,403 --> 00:44:17,405
DIRECTOR OF ENGINEERING
866
00:44:17,488 --> 00:44:19,031
just a year ago,
867
00:44:19,115 --> 00:44:22,451
and we now have a beautiful
office with 300 employees,
868
00:44:22,535 --> 00:44:25,913
with apples and pastries free.
869
00:44:25,996 --> 00:44:28,458
Do you need me? Or two ?
870
00:44:28,541 --> 00:44:30,543
I was told that you were looking for me.
871
00:44:30,626 --> 00:44:33,170
I wanted to be sure that I could talk to them.
872
00:44:33,253 --> 00:44:36,048
There are different rules
that you have to pay attention to.
873
00:44:36,131 --> 00:44:39,343
The things we talk about and say.
874
00:44:39,426 --> 00:44:40,470
EDITOR-EDITOR CHIEF
875
00:44:40,553 --> 00:44:41,803
I do not know if I can talk about it,
876
00:44:41,886 --> 00:44:45,515
but it's very, very different.
877
00:44:45,600 --> 00:44:47,310
We're doing briefings,
878
00:44:47,393 --> 00:44:52,065
we have project documents,
checklists and services, now.
879
00:44:52,146 --> 00:44:55,610
We have processes and... Yes.
880
00:44:55,693 --> 00:44:57,236
We were very efficient
881
00:44:57,320 --> 00:44:59,865
to do things very fast.
882
00:45:00,115 --> 00:45:01,573
We had an idea on Monday.
883
00:45:01,656 --> 00:45:03,993
She could be ready on Wednesday.
884
00:45:05,328 --> 00:45:07,330
There are situations where
885
00:45:07,413 --> 00:45:11,458
we welcome
that a project took only five months...
886
00:45:11,541 --> 00:45:12,835
and that's...
887
00:45:12,918 --> 00:45:14,586
For me, we lost something.
888
00:45:17,171 --> 00:45:18,298
I do not want
889
00:45:18,383 --> 00:45:21,886
waste my time
talking about secret stuff
890
00:45:21,970 --> 00:45:24,305
and I can not...
That's why I do not speak...
891
00:45:24,388 --> 00:45:26,140
That's why-- Cut, cut.
892
00:45:50,831 --> 00:45:53,125
By and large, on Thingiverse.com,
893
00:45:53,208 --> 00:45:55,126
all cool Maker
files are stored...
894
00:45:55,210 --> 00:45:57,338
STORING MAKERBOT DIGITAL DESIGN FILES
895
00:45:57,421 --> 00:45:58,463
downloadable and usable.
896
00:45:58,548 --> 00:46:00,966
Especially if you're a fan of MakerBot.
897
00:46:02,718 --> 00:46:06,681
Everyday I go
on thingiverse.com and I'm inspired
898
00:46:06,763 --> 00:46:09,600
by people doing great stuff
with MakerBots.
899
00:46:09,683 --> 00:46:10,768
RADICALLY OPEN WEBSITE
900
00:46:10,851 --> 00:46:11,851
WHICH PROPULES
THE MOVEMENT OF 3D PRINTING
901
00:46:11,936 --> 00:46:14,646
Thingiverse
was created to be the place of sharing
902
00:46:14,730 --> 00:46:16,398
downloadable digital plans.
903
00:46:17,608 --> 00:46:18,651
My idea,
904
00:46:18,733 --> 00:46:21,028
that is to put
everything we do on Thingiverse.
905
00:46:21,111 --> 00:46:22,530
In this place.
906
00:46:24,865 --> 00:46:26,075
News about us,
907
00:46:26,158 --> 00:46:28,911
Then there was the shooting at Sandy Hook
a few days later.
908
00:46:28,995 --> 00:46:31,913
Bre, from MakerBot, removed
the files saying...
909
00:46:31,996 --> 00:46:33,333
They said: "Nothing has changed.
910
00:46:33,415 --> 00:46:35,585
We set up
our terms of use."
911
00:46:35,668 --> 00:46:40,715
MAKERBOT ATTACK
THE PLANS OF THE PRIMARY WEAPON
912
00:46:45,301 --> 00:46:48,305
When someone gets killed by a weapon thanks to MakerBot...
913
00:46:48,388 --> 00:46:49,473
What will it give?
914
00:46:49,556 --> 00:46:51,016
I do not want-- That's not the case--
915
00:46:51,100 --> 00:46:52,435
PRODUCT MANAGER
916
00:46:52,518 --> 00:46:55,020
One day-- it's likely to happen.
917
00:46:58,648 --> 00:47:01,485
There was no debate on Thingiverse.
918
00:47:01,568 --> 00:47:02,611
The Thingiverse mantra:
919
00:47:02,695 --> 00:47:06,448
"We all collaborate, we are
a community where we are all equal."
920
00:47:06,531 --> 00:47:07,575
But in the end,
921
00:47:07,658 --> 00:47:10,870
we discover that the power
held by those who are above
922
00:47:10,953 --> 00:47:14,040
can destroy what you have created.
923
00:47:19,961 --> 00:47:22,673
There is a duality
924
00:47:22,756 --> 00:47:26,676
between the out-of-law aesthetic
of a Cody Wilson...
925
00:47:26,761 --> 00:47:27,845
TCT - WILSON - PETTIS
LEADERS OF THE NEW SCHOOL
926
00:47:27,928 --> 00:47:32,766
and the sincere capitalist perspective
of a start-up creator
927
00:47:32,850 --> 00:47:34,101
like Bre Pettis.
928
00:47:34,185 --> 00:47:36,311
I talked to the media--
929
00:47:36,395 --> 00:47:37,438
THIS MACHINE WILL CHANGE THE WORLD
930
00:47:37,521 --> 00:47:40,356
"The open source revolution is led by Bre Pettis."
931
00:47:40,440 --> 00:47:41,858
For me, it's a pipe.
932
00:47:44,861 --> 00:47:46,321
When the shots of the weapon
have been removed,
933
00:47:46,405 --> 00:47:48,240
I questioned myself.
934
00:47:48,323 --> 00:47:51,951
I told Haroon:
"Let's do our own site."
935
00:47:54,413 --> 00:47:56,581
In the summer of 2012, with a group of friends,
936
00:47:56,665 --> 00:47:59,460
we started the
Defense Distributed project.
937
00:48:00,085 --> 00:48:01,961
We wanted to print a weapon in 3D
938
00:48:02,046 --> 00:48:03,713
and distribute the files freely.
939
00:48:03,798 --> 00:48:05,131
When this guy decided
940
00:48:05,215 --> 00:48:07,801
that open source was not
so free as that...
941
00:48:07,885 --> 00:48:08,886
THE NEXT STEP
942
00:48:08,968 --> 00:48:10,261
DEFCAD was born.
943
00:48:13,766 --> 00:48:16,560
MakerBot likes to repeat: "We are free,
944
00:48:16,643 --> 00:48:20,565
and the important thing is the free access
and the led revolution."
945
00:48:20,648 --> 00:48:22,483
But I say, "All this is--
946
00:48:22,566 --> 00:48:25,276
This is advertising.
To sell you a toy. "
947
00:48:25,360 --> 00:48:27,571
Can 3D printing be
subversive?
948
00:48:27,655 --> 00:48:31,283
Yes, it will allow us
to do important things,
949
00:48:31,366 --> 00:48:33,326
and not baubles
and other garden gnomes.
950
00:48:33,410 --> 00:48:35,495
But things industries
951
00:48:35,580 --> 00:48:36,831
want to stop us from doing.
952
00:48:36,913 --> 00:48:38,623
THAN 3D FILES
OPENING THE DATA
953
00:48:38,708 --> 00:48:40,460
NO HANDLING
954
00:48:40,543 --> 00:48:42,376
DEFCAD IS OFFICIALLY
THE ANTI-MAKERBOT
955
00:48:42,461 --> 00:48:46,465
It's nice to talk, it's easy Platitudes, but a revolution... This is a revolution.
956
00:48:47,800 --> 00:48:49,468
957
00:48:56,808 --> 00:48:58,185
I'd like to now
958
00:48:58,268 --> 00:49:01,063
give the floor to our CEO:
Avi Reichental.
959
00:49:05,525 --> 00:49:07,195
3D SYSTEMS
MEETING OF SHAREHOLDERS
960
00:49:07,276 --> 00:49:08,570
Thanks, Stacey.
961
00:49:08,653 --> 00:49:14,243
Hello everyone and welcome to our
annual investor meeting.
962
00:49:16,328 --> 00:49:18,956
I always respect greatly
963
00:49:19,038 --> 00:49:22,543
and I am also paranoid,
in the good sense of the word,
964
00:49:22,626 --> 00:49:27,465
as to what my competitors
965
00:49:27,548 --> 00:49:31,010
or potential competitors
will be able to create.
966
00:49:31,093 --> 00:49:33,428
I think it's important.
967
00:49:33,513 --> 00:49:34,888
We think
968
00:49:34,971 --> 00:49:38,391
that there is never a good time
to make a difficult decision.
969
00:49:38,475 --> 00:49:41,395
When to take
such decisions,
970
00:49:41,478 --> 00:49:44,731
we like to do it sooner rather than later.
971
00:49:44,815 --> 00:49:51,738
3D SYSTEMS CONTINUES FORMLABS IN JUSTICE
FOR BREACH OF PATENT
972
00:49:56,868 --> 00:49:59,663
Formlabs, here, Luke...
973
00:49:59,746 --> 00:50:01,415
Luke answered the phone, he thought--
974
00:50:01,498 --> 00:50:02,500
that was a joke.
975
00:50:02,583 --> 00:50:03,583
FORMLABS: CO-FOUNDER
976
00:50:03,668 --> 00:50:07,211
Avi called to the office
977
00:50:07,296 --> 00:50:10,590
saying, "I'm going to teach you."
978
00:50:12,216 --> 00:50:13,968
That's how it started.
979
00:50:16,971 --> 00:50:18,848
We were stunned.
980
00:50:18,933 --> 00:50:21,976
How could they know what they were doing?
981
00:50:22,061 --> 00:50:24,605
We had not sent any machine.
There were only videos.
982
00:50:24,688 --> 00:50:26,815
Nobody had seen the software,
983
00:50:26,898 --> 00:50:28,983
and they talked about software patents
984
00:50:29,068 --> 00:50:32,446
Max immediately thought that it was wind.
985
00:50:32,530 --> 00:50:36,783
A big company with lots of P.I. and
a lot of money that wants to scare us.
986
00:50:40,536 --> 00:50:43,583
We were forced to do this
987
00:50:43,665 --> 00:50:45,945
in view of the money we have cost
988
00:50:45,946 --> 00:50:48,670
the more than 1,200 patents we have filed. There are more patents
than employees at 3D Systems.
989
00:50:48,963 --> 00:50:54,468
990
00:50:54,551 --> 00:50:57,386
The fact that Formlabs is being sued in court by 3D Systems
991
00:50:57,471 --> 00:50:59,181
indicates that we are on the right track.
992
00:51:02,183 --> 00:51:03,685
Yes.
993
00:51:03,768 --> 00:51:05,895
Nobody wants a trial.
994
00:51:05,980 --> 00:51:06,981
LAWYER
995
00:51:07,063 --> 00:51:08,231
It is very expensive.
996
00:51:08,315 --> 00:51:10,610
Even while being in his right,
997
00:51:10,693 --> 00:51:13,903
it costs a fortune to prove it,
and we risk losing it.
998
00:51:13,988 --> 00:51:17,116
At the same time,
it is not a justified trial.
999
00:51:21,661 --> 00:51:23,455
I did not imagine
1000
00:51:23,538 --> 00:51:25,665
that they would accuse us of theft.
1001
00:51:25,750 --> 00:51:27,668
They just manage their business
1002
00:51:27,751 --> 00:51:29,378
as they have always done.
1003
00:51:29,461 --> 00:51:32,256
We will manage ours
as we have always done.
1004
00:51:46,603 --> 00:51:49,231
These boxes contain
the uPrint SE Plus printer.
1005
00:51:49,315 --> 00:51:51,775
That's how far I've come.
1006
00:51:51,858 --> 00:51:54,445
FYI,
I was trying to print weapons with.
1007
00:51:55,655 --> 00:51:58,490
They took it to me for that reason.
1008
00:51:58,573 --> 00:52:00,491
Like that, you know.
1009
00:52:01,535 --> 00:52:05,665
STRATASYS SEIZES THE 3D PRINTER
FROM AN ARMS MANUFACTURER
1010
00:52:05,748 --> 00:52:07,123
STRATASYS: MARKETING MANAGER
1011
00:52:07,206 --> 00:52:08,208
To be honest,
1012
00:52:08,291 --> 00:52:10,585
I prefer not to discuss Cody's subject.
1013
00:52:10,835 --> 00:52:13,463
I can not confirm or deny.
1014
00:52:15,131 --> 00:52:18,218
I arrive in 3D printing late,
I am a marginal character.
1015
00:52:18,301 --> 00:52:20,680
I was not invited. I am here
1016
00:52:20,763 --> 00:52:23,140
to waving the arms and saying:
"Hey, look!"
1017
00:52:23,223 --> 00:52:24,308
And they hate it.
1018
00:52:24,391 --> 00:52:27,686
That's right. Sorry.
1019
00:52:27,770 --> 00:52:28,895
JOURNALIST
1020
00:52:28,978 --> 00:52:30,898
What happens in 15 days?
1021
00:52:30,980 --> 00:52:33,275
I will print a weapon.
1022
00:52:34,985 --> 00:52:36,403
In full.
1023
00:52:38,363 --> 00:52:39,615
Print it or use it?
1024
00:52:39,698 --> 00:52:41,533
I will print it and use it.
1025
00:52:41,616 --> 00:52:43,618
We tested different components.
1026
00:52:43,703 --> 00:52:46,330
But we will print it in full.
We'll see it on YouTube,
1027
00:52:46,413 --> 00:52:49,458
then we will propose
files for download.
1028
00:52:49,541 --> 00:52:52,545
2 WEEKS LATER
1029
00:52:57,341 --> 00:52:59,635
The test in hand, it is not ideal.
1030
00:52:59,718 --> 00:53:02,555
If the weapon explodes or other,
1031
00:53:02,636 --> 00:53:05,140
is looking for a hospital on Google Maps.
1032
00:53:13,983 --> 00:53:17,778
THE LIBERATOR, THE FIRST PISTOL
FULLY PRINTED IN 3D IN THE WORLD
1033
00:53:21,656 --> 00:53:27,036
THE BEST OF WORLDS: THE PRINTED WEAPON
1034
00:53:27,121 --> 00:53:29,748
I printed a gun the other day.
I shot with
1035
00:53:29,831 --> 00:53:31,666
It was impossible until yesterday.
1036
00:53:31,750 --> 00:53:32,793
DOWNLOAD IT
1037
00:53:32,876 --> 00:53:33,878
What to do?
1038
00:53:33,960 --> 00:53:36,338
It's going to be super illegal.
1039
00:53:36,421 --> 00:53:39,800
Okay,
but we can not prevent it.
1040
00:53:41,301 --> 00:53:43,303
We will only publish it once.
1041
00:53:43,386 --> 00:53:45,390
You need to make a drinking YouTube video.
1042
00:53:48,308 --> 00:53:50,770
It's been online for two, three minutes,
1043
00:53:50,853 --> 00:53:52,311
and we are at 120 views.
1044
00:53:52,396 --> 00:53:55,356
Not bad, but I have the twitter
and do other things
1045
00:53:55,440 --> 00:53:57,191
to start the machine.
1046
00:53:58,943 --> 00:54:02,490
I have been accused of using the media.
1047
00:54:02,571 --> 00:54:03,865
This is probably true,
1048
00:54:03,948 --> 00:54:06,285
only because
I understand mass culture.
1049
00:54:06,368 --> 00:54:07,368
MAGAZINE WIRED - EDITOR
1050
00:54:07,451 --> 00:54:08,453
BBC - TV PRESENTER
1051
00:54:08,536 --> 00:54:09,788
When you want to interview me,
1052
00:54:09,871 --> 00:54:13,291
I only have a few seconds
to tell me:
1053
00:54:13,375 --> 00:54:17,336
"How can this person pass my message?"
1054
00:54:18,630 --> 00:54:21,258
It's very manipulative,
1055
00:54:21,341 --> 00:54:24,136
but all these chances of being seen
1056
00:54:24,218 --> 00:54:25,636
are chances, that's all.
1057
00:54:25,720 --> 00:54:27,848
I do not care what they want.
1058
00:54:27,931 --> 00:54:30,391
What interests me,
is to reach my goals.
1059
00:54:30,475 --> 00:54:31,560
TV PRESENTER
1060
00:54:31,643 --> 00:54:33,353
Cody, I-- You're a----
1061
00:54:33,436 --> 00:54:37,650
I do not know if we are friends or enemies.
1062
00:54:37,731 --> 00:54:40,695
The idea of printing weapons.
1063
00:54:40,776 --> 00:54:41,820
MAKERBOT: MARKETING CONSULTANT
1064
00:54:41,903 --> 00:54:42,905
It makes me think
1065
00:54:42,988 --> 00:54:47,283
the fact that this technology is still poorly defined by the market,
1066
00:54:47,366 --> 00:54:52,873
the need for the media to launch controversies
1067
00:54:52,956 --> 00:54:55,960
and the egotism of youth.
1068
00:54:56,043 --> 00:54:59,963
If we create a Venn diagram
with these three elements,
1069
00:55:00,046 --> 00:55:02,173
we get Cody Wilson.
1070
00:55:02,256 --> 00:55:04,510
Come closer to me-- to see better.
1071
00:55:04,593 --> 00:55:07,888
No, on me. Good.
1072
00:55:09,556 --> 00:55:11,725
It's been over 24 hours,
but waking me up,
1073
00:55:11,808 --> 00:55:14,936
it was
to just over 1.3 million views.
1074
00:55:15,020 --> 00:55:17,271
This was the most popular video
on the homepage.
1075
00:55:17,356 --> 00:55:19,233
Liberator - The advent
of collaborative weapons
1076
00:55:19,316 --> 00:55:20,441
When I saw this, I thought:
1077
00:55:20,525 --> 00:55:23,320
"Can we really
print a weapon in 3D?"
1078
00:55:26,198 --> 00:55:27,908
- It's crazy. Yes.
- Yes.
1079
00:55:29,033 --> 00:55:30,035
Yes.
1080
00:55:30,243 --> 00:55:32,246
During all this, Bre
1081
00:55:32,328 --> 00:55:35,456
received the advice
that all this would not be good.
1082
00:55:35,540 --> 00:55:38,126
So he imposed the rule:
1083
00:55:38,210 --> 00:55:39,503
"We do not talk about it.
1084
00:55:39,586 --> 00:55:43,131
We're not talking about printing 3D weapons."
1085
00:55:44,716 --> 00:55:48,470
4 DAYS AFTER THE PUBLICATION OF THE VIDEO
FROM CODY, MAKERBOT PUBLISHED THIS VIDEO
1086
00:55:50,555 --> 00:55:53,016
My friends find this great.
1087
00:55:53,100 --> 00:55:54,643
I love my Robohand.
1088
00:55:55,726 --> 00:55:59,231
HAND PROSTHESIS "ROBOHAND"
1089
00:55:59,313 --> 00:56:02,316
$ 5 MATERIALS
1090
00:56:04,443 --> 00:56:08,656
When I saw Dylan's face light up, my heart jumped.
1091
00:56:08,740 --> 00:56:12,701
We are proud. And sad at the same time.
All these emotions are telescoping.
1092
00:56:13,578 --> 00:56:15,080
It's amazing.
1093
00:56:18,000 --> 00:56:22,336
By initiating the Robohand
project and launching the video, I tweeted:
1094
00:56:22,421 --> 00:56:24,548
"That's why we created MakerBot."
1095
00:56:24,631 --> 00:56:27,383
For people to do
projects like Robohand.
1096
00:56:28,593 --> 00:56:31,013
With the history of the weapon,
we delayed the video.
1097
00:56:31,095 --> 00:56:32,765
MakerBot, Robohand
Mechanical hands printed in 3D
1098
00:56:32,846 --> 00:56:35,100
That was our answer
to this gun story.
1099
00:56:35,183 --> 00:56:37,645
We did not have to say:
"This is our answer to this weapon."
1100
00:56:37,726 --> 00:56:39,855
But just, "Hey, look at this."
1101
00:56:43,066 --> 00:56:46,570
They make hands for children
who are born without hands,
1102
00:56:46,653 --> 00:56:49,906
and if you tell me it's a gadget,
I hit you.
1103
00:56:49,990 --> 00:56:52,951
People use MakerBots
for great stuff.
1104
00:56:53,035 --> 00:56:55,203
Complete set of mechanical fingers
1105
00:56:55,286 --> 00:56:56,330
VIDEO PRODUCTOR
1106
00:56:56,413 --> 00:56:58,831
The reception was very good.
100 000 views the 1st week.
1107
00:56:58,915 --> 00:57:00,666
We are very proud of it.
1108
00:57:02,626 --> 00:57:06,506
Robohand was worth the talk.
1109
00:57:06,590 --> 00:57:11,720
If it's been as popular as the DEFCAD videos? No.
1110
00:57:11,803 --> 00:57:15,556
Even though MakerBot produces
great things,
1111
00:57:15,640 --> 00:57:16,933
the controversy makes sell.
1112
00:57:20,561 --> 00:57:22,438
ROBOHAND - 484,000 VIEWS
1113
00:57:22,521 --> 00:57:26,985
LIBERATOR - 3.7 MILLION VIEWS
1114
00:57:55,180 --> 00:57:57,766
I saw an interview
of Elon Musk's wife...
1115
00:57:57,975 --> 00:58:01,686
and she said:
"He's a genie, he's wonderful.
1116
00:58:01,770 --> 00:58:04,063
It's obvious when you talk to him, he's--
1117
00:58:04,148 --> 00:58:05,983
He always has a mind somewhere else."
1118
00:58:06,065 --> 00:58:08,068
She said that like it was good.
1119
00:58:08,151 --> 00:58:10,070
I thought, "But it's awful."
1120
00:58:10,153 --> 00:58:14,323
This is not a good thing,
but I understand,
1121
00:58:14,408 --> 00:58:15,533
yes.
1122
00:58:19,996 --> 00:58:24,043
NEW MAKERBOT SHOP
BOSTON, MASSACHUSETTS
1123
00:58:25,001 --> 00:58:27,378
This is more...
1124
00:58:27,461 --> 00:58:29,048
much bigger.
1125
00:58:29,130 --> 00:58:30,298
But it's great.
1126
00:58:30,381 --> 00:58:34,593
I am not objective, but...
1127
00:58:35,805 --> 00:58:37,346
I would buy a lot of stuff here.
1128
00:58:37,431 --> 00:58:39,891
One of those little toys at 25 cents,
for example.
1129
00:58:39,975 --> 00:58:42,060
OFFER GIFT
WHO DOES NOT FINISH BUILDING
1130
00:58:42,143 --> 00:58:46,230
They sell, as I know,
something like...
1131
00:58:46,315 --> 00:58:48,441
more than 2,000 pieces per month
at the moment.
1132
00:58:48,525 --> 00:58:50,276
That's a lot.
1133
00:58:51,403 --> 00:58:54,238
HAPPY HOLIDAYS FROM MAKERBOT!
1134
00:59:02,496 --> 00:59:05,041
FORMLABS - CHRISTMAS PARTY
1135
00:59:05,125 --> 00:59:06,835
Thank you all for coming. It's really great to see all these different people together.
1136
00:59:06,918 --> 00:59:12,340
Friends, families,
investors, lawyers and...
1137
00:59:12,423 --> 00:59:17,930
We organized a party.
1138
00:59:19,348 --> 00:59:21,015
Max made an embarrassing speech...
1139
00:59:21,100 --> 00:59:25,520
it did not matter,
1140
00:59:25,770 --> 00:59:27,313
but David then made an incredibly stimulating speech.
1141
00:59:27,396 --> 00:59:31,360
The big boxes cry tears of blood,
1142
00:59:31,568 --> 00:59:35,113
because they feel that their grip
1143
00:59:35,196 --> 00:59:37,073
on this technology
which has existed for a very long time
1144
00:59:37,156 --> 00:59:39,576
slide between the fingers.
1145
00:59:39,658 --> 00:59:41,328
1146
00:59:41,410 --> 00:59:43,871
And it's Formlabs leading the fight
1147
00:59:43,955 --> 00:59:46,458
to propose this technology
to everyone
1148
00:59:46,541 --> 00:59:49,961
which will allow them to concretize
what they have in mind,
1149
00:59:50,045 --> 00:59:53,090
and it's pretty amazing.
1150
00:59:55,341 --> 00:59:56,676
It has become clear
1151
00:59:56,760 --> 01:00:00,846
Max and I were doing things very differently...
1152
01:00:01,055 --> 01:00:04,143
and that would become a problem
1153
01:00:04,225 --> 01:00:08,105
when society, "I hope",
would walk and become credible
1154
01:00:08,188 --> 01:00:10,148
when we grow
with more employees.
1155
01:00:10,231 --> 01:00:12,316
I knew there were
problems behind the scenes.
1156
01:00:12,400 --> 01:00:13,610
They were doing stuff...
1157
01:00:13,693 --> 01:00:15,195
They were chatting by Skype,
1158
01:00:15,278 --> 01:00:16,613
in their offices.
1159
01:00:16,863 --> 01:00:19,158
And suddenly, they jumped
1160
01:00:19,240 --> 01:00:20,785
and went to the other room.
1161
01:00:28,000 --> 01:00:30,085
We have been a company for a very long time.
1162
01:00:30,168 --> 01:00:31,753
We were this society.
1163
01:00:31,836 --> 01:00:34,380
And she was transformed into a kind of monstrosity
1164
01:00:34,463 --> 01:00:36,633
bigger than us all.
1165
01:00:38,135 --> 01:00:41,263
Sometimes, there are
situations in life that require...
1166
01:00:44,348 --> 01:00:46,643
very strong acts towards relatives.
1167
01:00:46,726 --> 01:00:49,061
We managed to get the box off the ground
1168
01:00:49,145 --> 01:00:50,896
since we made the 1st prototype
1169
01:00:50,980 --> 01:00:54,275
in the basement
of 14 Lopez Street together.
1170
01:00:54,358 --> 01:00:55,360
But we discussed,
1171
01:00:55,443 --> 01:00:59,781
and I decided
that I was going to do something else.
1172
01:00:59,865 --> 01:01:04,035
I will not be here after this holiday,
only in thought.
1173
01:01:05,453 --> 01:01:07,663
I announced my departure from the company
1174
01:01:07,746 --> 01:01:10,375
and I think people have been...
1175
01:01:10,458 --> 01:01:15,005
I do not know,
cut at the end of my sentence.
1176
01:01:15,088 --> 01:01:16,423
Yes, it's...
1177
01:01:20,010 --> 01:01:21,095
Yes.
1178
01:01:22,721 --> 01:01:24,305
It's been a weird thing,
1179
01:01:24,388 --> 01:01:25,431
because it was very quiet.
1180
01:01:25,515 --> 01:01:26,725
David was ejected from society,
1181
01:01:26,808 --> 01:01:29,353
and they all decided
not to talk about it.
1182
01:01:29,435 --> 01:01:32,396
So it's very difficult to discuss.
1183
01:01:37,736 --> 01:01:40,196
Form 1 is like my baby.
1184
01:01:40,280 --> 01:01:42,656
When I see her on the Internet,
1185
01:01:42,741 --> 01:01:43,783
it's pretty weird.
1186
01:01:43,866 --> 01:01:45,660
It's like seeing
a picture of your child
1187
01:01:45,743 --> 01:01:48,663
in the arms of others.
1188
01:01:48,746 --> 01:01:52,416
We needed
the right people for the box...
1189
01:01:52,666 --> 01:01:58,506
and we found that it was not done
for this company.
1190
01:01:58,590 --> 01:02:01,175
Unable to fix this problem,
1191
01:02:01,260 --> 01:02:05,763
we had to separate...
1192
01:02:10,810 --> 01:02:13,355
Regarding the contribution of David
in society,
1193
01:02:13,438 --> 01:02:15,815
its marketing angle,
1194
01:02:15,900 --> 01:02:17,358
he's a real showman,
1195
01:02:17,441 --> 01:02:20,695
unlike Max
who has no soul at all.
1196
01:02:20,778 --> 01:02:22,488
I wondered why
1197
01:02:22,571 --> 01:02:25,575
get rid of him
when society needs it.
1198
01:02:29,078 --> 01:02:31,415
One would never have thought
of all this for Max
1199
01:02:31,498 --> 01:02:32,498
all this time.
1200
01:02:32,581 --> 01:02:35,085
It's-- It's-- It's the game.
1201
01:02:35,168 --> 01:02:37,045
We must... keep moving forward.
1202
01:02:37,128 --> 01:02:39,756
For him, it's only a retarder
1203
01:02:39,838 --> 01:02:42,150
on the road
that will lead him to conquer
1204
01:02:42,151 --> 01:02:43,968
of the world of 3D printing.
1205
01:02:53,895 --> 01:02:58,483
FACTORY MAKERBOT - INAUGURATION
1206
01:02:58,733 --> 01:03:02,696
Dear friends of MakerBots,
go ahead, there is room.
1207
01:03:02,778 --> 01:03:04,030
Let's fill the places.
1208
01:03:07,325 --> 01:03:11,913
Bre said he wanted to do something to make other things,
1209
01:03:11,996 --> 01:03:13,206
and he is a visionary.
1210
01:03:13,290 --> 01:03:14,290
PRESIDENT
OF THE BROOKLYN BOROUGH
1211
01:03:14,373 --> 01:03:17,961
This is the difference with
those who have what we do not have,
1212
01:03:18,045 --> 01:03:20,630
namely: a vision of the future.
1213
01:03:20,713 --> 01:03:25,760
And our future in America,
in New York, and especially in Brooklyn,
1214
01:03:25,843 --> 01:03:29,328
depends on your ability
to have a train
1215
01:03:29,330 --> 01:03:32,558
in advance, or even two, on others,
1216
01:03:32,641 --> 01:03:37,355
to be smarter,
to work harder to create
1217
01:03:37,438 --> 01:03:40,816
what I know to be a new
industry for this city and nation,
1218
01:03:40,900 --> 01:03:43,026
and it boils down to that.
1219
01:03:43,111 --> 01:03:46,280
So I will only say:
"Jobs, jobs, money, money,
1220
01:03:46,365 --> 01:03:48,908
taxes, taxes, growth, growth."
1221
01:03:48,991 --> 01:03:51,660
The future is here.
1222
01:03:55,748 --> 01:03:59,793
People running small, successful technology companies...
1223
01:04:01,045 --> 01:04:02,505
are necessarily crazy
1224
01:04:02,588 --> 01:04:05,008
and they are all in their own way.
1225
01:04:05,091 --> 01:04:07,051
Bre is certainly in his way.
1226
01:04:07,135 --> 01:04:09,928
He had visionary ideas,
1227
01:04:10,013 --> 01:04:16,603
and I have never seen anyone do it
as well with the media as he does.
1228
01:04:18,688 --> 01:04:22,776
The market will want to tell
its version of your story...
1229
01:04:23,026 --> 01:04:25,510
unless you force things
1230
01:04:25,511 --> 01:04:28,490
by telling
your version of the story.
1231
01:04:29,948 --> 01:04:35,205
But all magazine covers
are focused on you, on MakerBot.
1232
01:04:35,288 --> 01:04:36,290
JOURNALIST TELE FRANCAIS
1233
01:04:36,373 --> 01:04:39,418
You have become a star, right?
1234
01:04:39,500 --> 01:04:41,585
Yes, I mean...
1235
01:04:46,508 --> 01:04:47,675
Okay.
1236
01:04:57,518 --> 01:04:59,145
THIS IS THE MAZDA WAY
1237
01:04:59,228 --> 01:05:02,273
THIS IS THE WAY BRE PETTIS
1238
01:05:02,523 --> 01:05:04,818
The people around him have changed...
1239
01:05:05,068 --> 01:05:08,071
and the person he has become too.
1240
01:05:08,321 --> 01:05:11,825
He stopped spending time
with the open source community,
1241
01:05:11,908 --> 01:05:13,451
with engineers
1242
01:05:13,535 --> 01:05:15,620
and started spending more time
with people
1243
01:05:15,703 --> 01:05:18,915
who were looking for
to make their money grow.
1244
01:05:18,998 --> 01:05:23,670
He began to evolve in their direction.
1245
01:05:36,765 --> 01:05:38,976
As if he entered
in the skin of this character.
1246
01:05:39,060 --> 01:05:40,061
I do not know what has become of him.
1247
01:05:40,145 --> 01:05:41,855
I do not know what he was before.
1248
01:05:41,938 --> 01:05:43,690
For me, it's an image.
Like Willy Wonka.
1249
01:05:43,773 --> 01:05:44,773
Finally, short.
1250
01:05:44,858 --> 01:05:47,110
But we see
that he is under enormous pressure.
1251
01:05:47,193 --> 01:05:49,111
What a strange character
to incarnate permanently!
1252
01:05:49,195 --> 01:05:50,905
He must still be himself, right?
1253
01:06:07,755 --> 01:06:11,510
EXHIBITION ON 3D PRINTING
NEW YORK
1254
01:06:17,931 --> 01:06:19,058
I have a question.
1255
01:06:19,141 --> 01:06:20,143
I'm listening to you.
1256
01:06:20,226 --> 01:06:22,520
This is Form 1, Formlabs?
1257
01:06:22,603 --> 01:06:23,771
That's right. We are Formlabs.
1258
01:06:23,855 --> 01:06:26,525
We ordered a Form 1,
1259
01:06:26,608 --> 01:06:28,441
but we did not receive it.
1260
01:06:28,526 --> 01:06:31,361
That's right.
1261
01:06:31,445 --> 01:06:32,906
We will send them soon.
1262
01:06:32,988 --> 01:06:36,700
We are in the final stages,
we are finalizing the manufacturing process.
1263
01:06:36,785 --> 01:06:39,036
Sorry, what is...
1264
01:06:39,120 --> 01:06:40,746
You could read it.
1265
01:06:40,830 --> 01:06:43,666
We have encountered production problems.
1266
01:06:46,920 --> 01:06:53,091
THE SHIPMENT OF PRINTERS FORM 1
PREPAID ACCUSES 6 MONTHS OF DELAY
1267
01:06:54,176 --> 01:06:57,680
There are tons of comments on the Internet that say:
1268
01:06:57,763 --> 01:06:59,348
"Why have we disappointed
1269
01:06:59,598 --> 01:07:03,476
and not warned us?"
This kind of things.
1270
01:07:03,561 --> 01:07:06,021
I saw some really bad comments on the internet.
1271
01:07:06,105 --> 01:07:07,148
ENGINEER IN MECHANICS
1272
01:07:08,566 --> 01:07:11,195
Personal attacks against Max.
1273
01:07:11,276 --> 01:07:12,570
"Rather than make printers,
1274
01:07:12,653 --> 01:07:16,615
Max Lobovsky goes to salons,
full of sufficiency,
1275
01:07:16,700 --> 01:07:19,743
and re-explains without stopping
stereolithography
1276
01:07:19,828 --> 01:07:22,455
instead of fulfilling its commitments
to its investors. "
1277
01:07:23,665 --> 01:07:25,166
ENGADGET CONFERENCE - SAN FRANCISCO
1278
01:07:25,250 --> 01:07:27,918
- Excited? Yes?
- Yes, okay.
1279
01:07:28,001 --> 01:07:29,753
You seem tired?
1280
01:07:29,838 --> 01:07:31,546
often.
1281
01:07:31,630 --> 01:07:33,216
It's madness?
1282
01:07:33,300 --> 01:07:35,301
How much time do you have?
1283
01:07:35,385 --> 01:07:36,803
For what?
1284
01:07:36,885 --> 01:07:37,971
The printer.
1285
01:07:38,053 --> 01:07:39,680
Sending?
1286
01:07:39,763 --> 01:07:40,806
for soon.
1287
01:07:40,890 --> 01:07:42,558
Okay.
1288
01:07:45,103 --> 01:07:46,563
Max had a round table.
1289
01:07:46,645 --> 01:07:49,190
When I arrived, I noticed Avi.
1290
01:07:49,273 --> 01:07:52,651
And after that, it was...
1291
01:07:52,901 --> 01:07:55,655
we saw each other. And I saw...
1292
01:07:55,738 --> 01:07:56,948
We have spotted,
1293
01:07:57,031 --> 01:08:00,076
so I sent a text message to Max:
"Avi is here."
1294
01:08:02,203 --> 01:08:05,581
We tried to get a non-place,
we argued...
1295
01:08:05,831 --> 01:08:08,876
on the fact that it was badly presented.
1296
01:08:08,960 --> 01:08:11,295
But the case is in its infancy
1297
01:08:11,380 --> 01:08:13,715
and may drag on in length
1298
01:08:13,798 --> 01:08:16,260
if it goes on like this.
1299
01:08:16,341 --> 01:08:18,136
People who follow 3D Systems
will tell you
1300
01:08:18,218 --> 01:08:20,680
that's the way these types work.
1301
01:08:20,763 --> 01:08:23,516
They make lawsuits at arm's length.
Permanently.
1302
01:08:27,603 --> 01:08:29,021
I am very excited.
1303
01:08:29,105 --> 01:08:32,066
This is one of the round tables
that I was looking forward to.
1304
01:08:34,235 --> 01:08:35,820
You all know each other, do not you?
1305
01:08:47,248 --> 01:08:50,626
Most companies,
restructured organizations,
1306
01:08:50,710 --> 01:08:52,503
are made for...
1307
01:08:52,753 --> 01:08:55,840
defend and protect
their intellectual property.
1308
01:08:55,923 --> 01:09:00,386
That's how we get here.
It's the DNA of most societies. The new way of thinking is:
"There may be better."
1309
01:09:00,636 --> 01:09:03,556
"What laws do you imagine
for 3D printing?
1310
01:09:05,600 --> 01:09:08,351
1311
01:09:08,436 --> 01:09:10,855
in terms of intellectual property protection?
1312
01:09:10,938 --> 01:09:15,693
Patent law is obsolete
Copyright law too
1313
01:09:15,776 --> 01:09:19,948
And it makes societies act schizophrenically.
1314
01:09:20,031 --> 01:09:23,326
We are ourselves the same
1315
01:09:23,410 --> 01:09:25,453
trying to try to understand all of this,
1316
01:09:25,536 --> 01:09:28,748
because what we have to do
is not in line with our vision
1317
01:09:30,500 --> 01:09:32,258
The way we have envisioned
1318
01:09:32,260 --> 01:09:35,213
our strategy
on IP
1319
01:09:35,296 --> 01:09:38,631
no longer relevant,
1320
01:09:38,716 --> 01:09:40,968
so it's time to change.
1321
01:09:48,183 --> 01:09:52,063
Maybe we should sit down
and chat together
1322
01:09:52,146 --> 01:09:55,858
to see what it gives.
1323
01:09:55,941 --> 01:09:57,443
The discussion was started as well.
1324
01:09:57,526 --> 01:10:00,153
Where are you going?
1325
01:10:00,238 --> 01:10:03,741
At an off camera meeting.
1326
01:10:05,326 --> 01:10:06,870
The trial is still relevant,
1327
01:10:06,953 --> 01:10:10,081
but it is put on hold
while talking with 3D Systems.
1328
01:10:10,163 --> 01:10:12,750
It became public, now,
1329
01:10:12,833 --> 01:10:14,960
I can not talk too much about it.
1330
01:10:17,546 --> 01:10:18,546
Okay.
1331
01:10:18,631 --> 01:10:19,758
- Loans?
- Yes.
1332
01:10:19,840 --> 01:10:20,925
Let's go.
1333
01:10:29,308 --> 01:10:32,228
MAKERBOT OFFICE
BROOKLYN, NEW YORK
1334
01:10:37,400 --> 01:10:41,278
Here is the count down to C.E.S...
1335
01:10:41,570 --> 01:10:45,366
where there is a risk
of something happening.
1336
01:10:45,450 --> 01:10:50,621
So we have the pressure
so that everything is ready by then.
1337
01:10:50,705 --> 01:10:52,665
Ethernet, it's great.
1338
01:10:52,748 --> 01:10:54,333
It must be outside.
1339
01:10:54,416 --> 01:10:55,668
Because there...
1340
01:10:55,751 --> 01:10:58,630
Yes. When we received it, everyone was back.
1341
01:10:58,711 --> 01:10:59,713
Oh good?
1342
01:10:59,798 --> 01:11:01,715
We can do without it.
1343
01:11:01,965 --> 01:11:06,805
We can do without a big clock
which serves as a fateful countdown.
1344
01:11:06,888 --> 01:11:08,890
But she is here. Thanks guys.
1345
01:11:10,558 --> 01:11:15,188
Bre read Steve Jobs' biography, like everyone else.
1346
01:11:15,438 --> 01:11:18,481
This book really hurt
1347
01:11:18,566 --> 01:11:20,193
in the field of technology.
1348
01:11:20,276 --> 01:11:23,486
Many people thought
that they could be assholes...
1349
01:11:23,571 --> 01:11:24,988
because Steve was.
1350
01:11:30,953 --> 01:11:33,206
When we consider Steve Jobs,
1351
01:11:33,288 --> 01:11:38,043
he was rather disturbed,
like all of us.
1352
01:11:38,126 --> 01:11:41,546
He was determined,
like some of us,
1353
01:11:41,630 --> 01:11:43,466
and he was ready
1354
01:11:43,550 --> 01:11:45,926
risk everything for it to work.
1355
01:11:48,346 --> 01:11:52,183
There can be two things happening
when one is above employees.
1356
01:11:52,266 --> 01:11:53,893
Either we can say:
1357
01:11:53,976 --> 01:11:57,938
"It's a chance to practice
all the things I know to be good
1358
01:11:58,021 --> 01:12:01,943
treating people
as I always wanted to be treated. "
1359
01:12:02,025 --> 01:12:05,196
Or... we are taking revenge.
1360
01:12:05,278 --> 01:12:09,533
For all those who have taken me for their stooge
1361
01:12:09,616 --> 01:12:11,118
and others.
1362
01:12:11,201 --> 01:12:14,288
Take a guy like Bre
who, once in a position of power...
1363
01:12:14,371 --> 01:12:15,373
CEO
1364
01:12:15,456 --> 01:12:17,250
went in the other direction.
1365
01:12:17,333 --> 01:12:21,295
Whimsical Decisions, Cruelty,
1366
01:12:21,378 --> 01:12:24,756
Ignore Everyone.
1367
01:12:24,840 --> 01:12:26,635
Can Turn Anyone
1368
01:12:26,716 --> 01:12:30,013
who may have had ideas contrary to that that he wanted.
1369
01:12:32,848 --> 01:12:34,683
I find it odd that...
1370
01:12:36,226 --> 01:12:38,811
that there are elements of my story
1371
01:12:38,896 --> 01:12:43,191
and the story of MakerBot
which we can not talk about.
1372
01:12:43,276 --> 01:12:46,611
There are
all kinds of strange barriers.
1373
01:12:46,695 --> 01:12:47,696
Of the legal ones.
1374
01:12:47,780 --> 01:12:50,575
And other related
1375
01:12:50,658 --> 01:12:53,118
to protecting people
1376
01:12:53,201 --> 01:12:57,873
who might get fired
if they talked about certain topics.
1377
01:12:57,956 --> 01:13:00,668
FORMER DIRECTOR OF WEB COMMUNICATION
1378
01:13:00,751 --> 01:13:03,796
Matt and Keith,
who work in marketing,
1379
01:13:03,880 --> 01:13:06,090
were directly transferred by him.
1380
01:13:06,173 --> 01:13:08,008
It was pretty scary.
1381
01:13:08,091 --> 01:13:09,135
FORMER CHIEF MARKETING OFFICER
1382
01:13:09,218 --> 01:13:14,556
We welcome people
trained at MakerBot with open arms,
1383
01:13:14,640 --> 01:13:17,643
and they are deeply traumatized
and disturbed...
1384
01:13:17,726 --> 01:13:18,726
FORMER DIRECTOR OF DISTRIBUTION
1385
01:13:18,811 --> 01:13:22,398
and maybe they do not know
what is the origin of their dismissal...
1386
01:13:22,481 --> 01:13:23,481
OLD VIDEO PRODUCTOR
1387
01:13:23,566 --> 01:13:25,150
or did they do anything
1388
01:13:25,233 --> 01:13:27,945
who would have been encouraged
and who would have made talk
1389
01:13:28,028 --> 01:13:29,030
FORMER CHIEF OPERATIONS
1390
01:13:29,113 --> 01:13:33,366
and celebrated at the beginning of the box,
but which became subject to referral.
1391
01:13:33,451 --> 01:13:38,871
FORMER COMMERCIAL DIRECTOR
1392
01:13:44,086 --> 01:13:48,466
Nine people above me were fired.
1393
01:13:48,548 --> 01:13:52,928
I was in a perpetual situation where I had to get to know
1394
01:13:53,011 --> 01:13:56,933
a new person
whose whims I had to predict.
1395
01:13:57,015 --> 01:14:00,561
OLD CONSULTANT MARKETING
1396
01:14:02,188 --> 01:14:03,981
CO-FOUNDER, FORMER SOFTWARE MANAGER
1397
01:14:04,065 --> 01:14:07,901
I think Adam did not appreciate the direction the company was taking
1398
01:14:07,985 --> 01:14:11,530
and the fact that I was ousted
has left a bad impression...
1399
01:14:11,615 --> 01:14:12,615
CO-FOUNDER
1400
01:14:12,698 --> 01:14:15,408
I think that's why
he's gone.
1401
01:14:16,910 --> 01:14:19,205
All of this is largely
motivated by emotions.
1402
01:14:19,288 --> 01:14:23,626
Whether greed, fear
1403
01:14:23,710 --> 01:14:27,108
or even a feeling
wanting to protect
1404
01:14:27,110 --> 01:14:30,508
what you believe
which belongs to you...
1405
01:14:32,468 --> 01:14:37,098
They needed someone to be there
full time two weeks a month.
1406
01:14:37,180 --> 01:14:40,935
He could not, he was away,
so their relationship was greatly hurt,
1407
01:14:41,018 --> 01:14:45,148
blow... now, I'm happy
to be able to help as I can.
1408
01:14:50,361 --> 01:14:53,071
I worked
in a lot of companies.
1409
01:14:53,155 --> 01:14:55,448
There are always conflicts.
1410
01:14:55,533 --> 01:14:59,495
It's a dream to imagine that there is none.
1411
01:14:59,578 --> 01:15:02,665
As long as we are the CEO, the final decision comes back to us.
1412
01:15:02,748 --> 01:15:05,668
It's not everyone
who will take off the rocket
1413
01:15:05,751 --> 01:15:07,253
and make him reach his goal
1414
01:15:07,335 --> 01:15:10,588
or get to the top of the mountain.
1415
01:15:10,673 --> 01:15:12,883
CEO needs to make tough decisions,
1416
01:15:12,966 --> 01:15:15,260
and when I took them,
1417
01:15:15,343 --> 01:15:18,471
this is where I understood
that it was no longer a simple game. Neither a simple project.
But a society.
1418
01:15:18,556 --> 01:15:20,725
And we were growing,
we were growing up.
1419
01:15:20,808 --> 01:15:23,185
See people seize power...
1420
01:15:27,815 --> 01:15:29,566
it's scary.
1421
01:15:30,318 --> 01:15:32,026
It's as if...
1422
01:15:32,110 --> 01:15:33,403
Power corrupts
and absolute power...
1423
01:15:33,486 --> 01:15:37,408
1424
01:15:37,491 --> 01:15:38,785
It's as if...
1425
01:15:40,536 --> 01:15:41,870
It corrupts...
1426
01:15:43,330 --> 01:15:44,415
really.
1427
01:15:56,720 --> 01:15:57,970
Every king is a despot.
1428
01:15:58,053 --> 01:16:01,515
Any sovereignty, any imposed power,
any superstructure
1429
01:16:01,598 --> 01:16:04,726
or political structure were built
on a fundamental crime
1430
01:16:04,810 --> 01:16:05,978
and the fact that we say:
1431
01:16:06,061 --> 01:16:07,771
"We all got together in the past
1432
01:16:07,855 --> 01:16:09,898
and we agreed
that things would be like that."
1433
01:16:09,981 --> 01:16:12,360
No, everything is built on
1434
01:16:12,443 --> 01:16:16,280
these unjustifiable acts
and usurpations of power,
1435
01:16:16,363 --> 01:16:18,950
and one veils oneself the face
1436
01:16:19,031 --> 01:16:21,410
by claiming: "It is a system
in which we all participate."
1437
01:16:21,493 --> 01:16:23,871
No It's a slave morality.
1438
01:16:23,955 --> 01:16:27,875
We are simply trying to justify our life in an unfair world.
1439
01:16:27,958 --> 01:16:33,506
THE DEPARTMENT OF STATE REQUIRED CODY
WILSON TO REMOVE ITS FILE FILES
1440
01:16:34,965 --> 01:16:37,050
On May 8, they sent me a letter:
1441
01:16:37,135 --> 01:16:42,223
"You may have broken the law on the control and export of weapons."
1442
01:16:42,305 --> 01:16:43,975
TECHNOLOGY AGAINST THE STATE
1443
01:16:44,056 --> 01:16:46,601
This is a real problem
compared to the 1st Amendment.
1444
01:16:46,685 --> 01:16:50,438
Does the
State Department Police...
1445
01:16:50,523 --> 01:16:51,523
has the right to tell you
1446
01:16:51,606 --> 01:16:54,776
data that we are not allowed to share with others?
1447
01:16:54,860 --> 01:16:59,031
SENATOR CHUCK SCHUMER WANTS TO DO
PROHIBIT 3D PRINTED WEAPONS
1448
01:16:59,115 --> 01:17:00,825
We have become credible villains.
1449
01:17:00,908 --> 01:17:03,786
We have almost a valid enemy.
an American senator.
1450
01:17:05,036 --> 01:17:06,746
We play in the big leagues.
1451
01:17:06,830 --> 01:17:08,290
"This guy has power, he will save us
1452
01:17:08,373 --> 01:17:09,375
SENATOR CHUCK SCHUMER
NEW YORK
1453
01:17:09,458 --> 01:17:10,626
wicked anarchists
1454
01:17:10,708 --> 01:17:12,253
with their printed weapons. "
1455
01:17:12,335 --> 01:17:16,715
Oh good? Okay...
Let the fight begin, then.
1456
01:17:16,800 --> 01:17:19,635
A criminal, a terrorist can
make a weapon at home...
1457
01:17:19,718 --> 01:17:21,345
Schumer goes down in flames
weapons printed in 3D
1458
01:17:21,428 --> 01:17:25,683
without leaving home
and causing serious damage.
1459
01:17:25,766 --> 01:17:28,643
The question,
is knowing what to do with that.
1460
01:17:28,726 --> 01:17:30,980
CONGRESS RENEWS PROHIBITION
INDEPENDENT WEAPONS
1461
01:17:31,063 --> 01:17:32,230
AP - BY ALAN FRAM
9 DECEMBER 2013 23:27
1462
01:17:32,315 --> 01:17:35,483
OBAMA SIGNS A BILL TO EXPAND
THE PROHIBITION OF PLASTIC WEAPONS
1463
01:17:35,568 --> 01:17:36,693
I'm told, "What were you looking for?"
1464
01:17:36,776 --> 01:17:39,238
Me: "I can show it to you."
1465
01:17:39,321 --> 01:17:41,865
This is the victory
of the culture of propaganda.
1466
01:17:41,950 --> 01:17:43,741
In 2012, I ask:
1467
01:17:43,826 --> 01:17:44,951
"Do you know 3D printing?" No.
1468
01:17:45,035 --> 01:17:46,536
Same question in 2013.
1469
01:17:46,620 --> 01:17:48,538
You answer: "Yes." Then add:
1470
01:17:48,621 --> 01:17:50,623
"You can print a weapon in 3D."
1471
01:17:50,708 --> 01:17:51,835
See you?
1472
01:17:51,916 --> 01:17:54,295
It was a political victory.
1473
01:17:54,378 --> 01:17:56,088
You know that you have access to the means of production
1474
01:17:56,171 --> 01:17:58,925
and you can make a weapon,
you will not do it.
1475
01:17:59,006 --> 01:18:02,678
But it goes against
an overwhelming cultural force
1476
01:18:02,761 --> 01:18:06,015
who wants to prevent this,
prevent you from knowing it
1477
01:18:06,098 --> 01:18:07,600
and prevent you from accessing it.
1478
01:18:07,683 --> 01:18:10,393
But you know it's possible.
It's already that.
1479
01:18:10,478 --> 01:18:15,733
CODY EXPECTS TO CONTINUE
DEPARTMENT OF THE STATE IN JUSTICE
1480
01:18:19,736 --> 01:18:21,821
- This music is great.
- Yes.
1481
01:18:23,448 --> 01:18:24,700
What are you celebrating?
1482
01:18:24,783 --> 01:18:26,701
We send a product.
1483
01:18:26,785 --> 01:18:27,786
A 3D printer.
1484
01:18:27,870 --> 01:18:30,288
Yes! That's great.
1485
01:18:30,373 --> 01:18:32,791
- You can go there.
- Thank you very much.
1486
01:18:32,875 --> 01:18:34,960
We prepared for shipments.
1487
01:18:35,043 --> 01:18:37,170
We had laser problems...
1488
01:18:37,420 --> 01:18:39,923
we found out that our lasers were bad. But we solved the problem,
and we send our products...
1489
01:18:41,550 --> 01:18:44,595
at the latest, during the day.
1490
01:18:44,678 --> 01:18:46,596
I hope nothing will prevent us.
1491
01:18:46,680 --> 01:18:49,516
1492
01:18:49,600 --> 01:18:53,436
It would be embarrassing
to go through the same problems.
1493
01:19:02,613 --> 01:19:04,406
It was a last minute idea.
1494
01:19:04,490 --> 01:19:06,283
"If we have to send them tomorrow,
1495
01:19:06,366 --> 01:19:09,911
offer t-shirts
and order a cake
1496
01:19:09,995 --> 01:19:13,248
with written on it:
'It's in the box.' "
1497
01:19:13,498 --> 01:19:15,751
And Craig loves cakes.
1498
01:19:15,833 --> 01:19:18,545
This cake excites me well.
1499
01:19:35,395 --> 01:19:38,606
I take a picture
of the first 3 printers.
1500
01:19:56,208 --> 01:19:59,045
Formlabs launched on Kickstarter.
1501
01:19:59,126 --> 01:20:00,963
There was
a threat of legal process.
1502
01:20:01,046 --> 01:20:02,046
MAGAZINE WIRED: EDITOR
1503
01:20:02,130 --> 01:20:04,383
There was a delay in sending,
1504
01:20:04,466 --> 01:20:08,636
and all that was part of the buzz
1505
01:20:08,721 --> 01:20:10,806
as to the arrival of the product.
1506
01:20:10,888 --> 01:20:13,851
If it goes well
in the next two months,
1507
01:20:14,101 --> 01:20:15,643
and if the reviews are good,
1508
01:20:15,728 --> 01:20:18,938
it will decide the future
1509
01:20:19,021 --> 01:20:21,816
the next phase of our society
and our product
1510
01:20:21,900 --> 01:20:23,776
and if people will want it or not.
1511
01:20:35,373 --> 01:20:37,833
But it's incredible,
when we look at the finished product...
1512
01:20:37,916 --> 01:20:38,916
MAGAZINE WIRED: EDITOR IN CHIEF
1513
01:20:39,001 --> 01:20:40,210
because it really is
1514
01:20:40,293 --> 01:20:42,130
objects that start to look like...
1515
01:20:42,211 --> 01:20:45,090
to objects produced by
more expensive machines.
1516
01:20:45,173 --> 01:20:46,383
Yes.
1517
01:20:46,466 --> 01:20:48,551
The resolution...
This is the highest resolution.
1518
01:20:48,635 --> 01:20:49,928
The quality is amazing.
1519
01:20:50,011 --> 01:20:51,846
We would not have such quality
1520
01:20:51,930 --> 01:20:54,141
with a MakerBot or something else.
1521
01:21:00,648 --> 01:21:02,190
I tried Form 1.
1522
01:21:02,275 --> 01:21:04,651
Yes, I printed something...
1523
01:21:04,735 --> 01:21:08,196
who broke trying to remove it from the machine.
1524
01:21:08,280 --> 01:21:10,615
I think... it's not for me.
1525
01:21:12,075 --> 01:21:13,868
OFFICE OF FORMLABS
1526
01:21:16,746 --> 01:21:18,873
Did you see that?
1527
01:21:18,956 --> 01:21:21,876
"Form 1:
Excellent, print its mark!"
1528
01:21:21,960 --> 01:21:24,130
Yes! Pretty!
1529
01:21:24,211 --> 01:21:27,675
- This is the Wired of yesterday?
- Yes.
1530
01:21:27,758 --> 01:21:29,843
MAKE: THE GUIDE TO 3D PRINTERS
1531
01:21:29,926 --> 01:21:31,011
300 OR $ 3,000:
WHICH PRINTER FOR YOU?
1532
01:21:37,976 --> 01:21:40,813
Business like Formlabs...
1533
01:21:41,063 --> 01:21:44,941
made me think a lot
1534
01:21:45,025 --> 01:21:49,738
about the actions that societies like
we have to take.
1535
01:21:49,821 --> 01:21:52,228
It has been decided that the current management
1536
01:21:52,230 --> 01:21:55,118
intellectual property
is dated,
1537
01:21:55,201 --> 01:22:01,625
we will open access to certain elements
of our P.I. to a group of inventors,
1538
01:22:01,708 --> 01:22:06,588
of start-ups and entrepreneurs who want to co-invent with us.
1539
01:22:06,671 --> 01:22:11,426
It does not automatically solve
and retroactively
1540
01:22:11,510 --> 01:22:14,971
the conflicts that must come to an end in the judicial system,
1541
01:22:15,055 --> 01:22:16,960
but it will allow us to learn
1542
01:22:16,961 --> 01:22:19,226
to do things
differently in the future.
1543
01:22:20,978 --> 01:22:23,146
It is rather durable.
1544
01:22:23,230 --> 01:22:27,610
In this, I am grateful to
Formlabs, because if they were not there,
1545
01:22:27,693 --> 01:22:29,121
I'm not sure
1546
01:22:29,123 --> 01:22:33,031
that I would have arrived at these conclusions so quickly.
1547
01:22:33,115 --> 01:22:35,283
AVI CREATED A NEW STRATEGY
PATENTS FOR 3D SYSTEMS
1548
01:22:35,366 --> 01:22:39,161
AND HE HOPES TO RESOLVE QUICKLY
HIS CONFLICT WITH FORMLABS
1549
01:22:39,246 --> 01:22:41,081
- Good.
- Where are we?
1550
01:22:49,046 --> 01:22:51,091
All societies live this.
1551
01:22:51,175 --> 01:22:54,220
It is not strange that one develops.
1552
01:22:54,470 --> 01:22:56,888
But when it happens to you,
1553
01:22:56,971 --> 01:22:59,725
you live that
as if it had happened only to you.
1554
01:22:59,808 --> 01:23:00,851
We are all--
1555
01:23:00,933 --> 01:23:03,311
- It's more traumatic.
- Yes.
1556
01:23:07,065 --> 01:23:08,901
Ladies and gentlemen,
welcome to MakerBot.
1557
01:23:08,983 --> 01:23:12,111
It's a thrilling new day
at MakerBot,
1558
01:23:12,195 --> 01:23:16,241
and we are very happy
that you could come so quickly.
1559
01:23:17,700 --> 01:23:22,790
The ad was a bit strange.
It was... a very calm excitement.
1560
01:23:22,873 --> 01:23:25,375
Everyone felt anxiety in the office,
1561
01:23:25,458 --> 01:23:27,210
because nobody knew what was going to happen. We had a mysterious meeting
at 4:30 pm,
1562
01:23:27,295 --> 01:23:30,338
and considering our history,
1563
01:23:30,421 --> 01:23:31,756
we thought it was possible
that we all get fired.
1564
01:23:31,840 --> 01:23:34,885
The announcement I make,
is to tell you that MakerBot
1565
01:23:35,803 --> 01:23:39,640
will merge with Stratasys
and become a public company.
1566
01:23:39,723 --> 01:23:42,391
This is huge.
1567
01:23:42,475 --> 01:23:44,186
It's a dream come true
for an entrepreneur.
1568
01:23:44,270 --> 01:23:47,230
The purpose of a merger,
is development.
1569
01:23:52,401 --> 01:23:54,486
STRATASYS: CEO
1570
01:23:54,571 --> 01:23:55,655
1571
01:23:55,738 --> 01:23:57,325
Development, development.
1572
01:23:57,406 --> 01:24:02,205
This merge will create,
once completed,
1573
01:24:02,286 --> 01:24:05,290
the number one company in our industry
with the widest offer
1574
01:24:05,373 --> 01:24:07,918
and the most interesting products.
1575
01:24:10,670 --> 01:24:12,840
MakerBot is my baby,
1576
01:24:12,923 --> 01:24:18,220
and I will share it
with many more--
1577
01:24:18,303 --> 01:24:20,055
This is not necessarily
a good metaphor,
1578
01:24:20,138 --> 01:24:22,388
but let's say that plenty of babies
1579
01:24:22,390 --> 01:24:25,728
are going to party together
with this merger.
1580
01:24:25,810 --> 01:24:30,106
I do not know if I'm clear, but...
yes, there will be a baby party.
1581
01:24:32,400 --> 01:24:37,698
MAKERBOT PURCHASED FOR
$ 604 MILLION
1582
01:24:37,780 --> 01:24:39,950
We had an incredible year.
1583
01:24:40,033 --> 01:24:41,785
Thinking back to our year,
1584
01:24:41,868 --> 01:24:45,038
we can only say:
"Fuck, it's amazing."
1585
01:24:45,121 --> 01:24:46,998
It's... We can only say that.
1586
01:24:47,081 --> 01:24:48,125
NEW CHAIRMAN OF MAKERBOT
1587
01:24:52,255 --> 01:24:55,758
To have a
company that thrives and succeeds,
1588
01:24:55,840 --> 01:24:58,968
you have to be a big one.
1589
01:24:59,051 --> 01:25:00,803
We must play in the big leagues.
1590
01:25:04,556 --> 01:25:07,435
The fact that he sold the box
for 600 million
1591
01:25:07,520 --> 01:25:11,398
means there will be someone
who has had incredible success.
1592
01:25:11,481 --> 01:25:15,943
The end does not always justify
the means. Not at all.
1593
01:25:19,196 --> 01:25:21,116
You imagine a company
1594
01:25:21,198 --> 01:25:25,120
in which
some employees received shares,
1595
01:25:25,203 --> 01:25:27,665
but still hate this society,
1596
01:25:27,748 --> 01:25:31,293
are still unhappy
and do not want to get away with it?
1597
01:25:31,376 --> 01:25:33,128
This is a weird story.
1598
01:25:38,175 --> 01:25:40,843
What we do not say
about the functioning of a start-up,
1599
01:25:40,928 --> 01:25:44,056
it's physically and emotionally challenging.
1600
01:25:44,138 --> 01:25:46,016
It empties you. It tears you.
1601
01:25:46,098 --> 01:25:50,436
We believe in all decisions.
Bleeding MakerBot blood.
1602
01:25:52,021 --> 01:25:56,318
It can only be done for a while
before it affects who you are.
1603
01:25:56,401 --> 01:25:59,028
At some point, we must evaluate:
1604
01:25:59,111 --> 01:26:02,908
"Do I lose it?"
1605
01:26:02,990 --> 01:26:06,620
And finally, to my chagrin,
the answer for me was: "No.
1606
01:26:08,871 --> 01:26:14,211
ANCIENT DESIGNER AT MAKERBOT
1607
01:26:19,298 --> 01:26:22,676
Who are the first
people interested...
1608
01:26:22,928 --> 01:26:26,973
who need what is manufactured
and who will they support?
1609
01:26:27,056 --> 01:26:30,351
The guy who sold his soul
to a big box?
1610
01:26:30,435 --> 01:26:33,105
Our luck now, of course...
1611
01:26:33,188 --> 01:26:38,318
Everywhere, I'm told: "It's you, the future of all this."
1612
01:26:38,401 --> 01:26:40,863
It must be placed in this hole.
1613
01:26:43,948 --> 01:26:48,078
NEW OFFICES OF FORMLABS
CAMBRIDGE, MASSACHUSETTS
1614
01:26:48,161 --> 01:26:51,581
It's a huge step forward.
1615
01:26:51,665 --> 01:26:54,023
We will have the impression that it is serious.
1616
01:26:54,025 --> 01:26:55,878
I do not know if it will be comfortable.
1617
01:26:57,670 --> 01:27:00,340
Hey! Hey !
1618
01:27:00,423 --> 01:27:03,760
You have to get started,
some have to leave early.
1619
01:27:03,843 --> 01:27:06,846
We have a party,
we have lots of things to celebrate.
1620
01:27:06,930 --> 01:27:07,930
ADMINISTRATIVE OFFICER
1621
01:27:08,015 --> 01:27:09,975
New offices, printers sent.
1622
01:27:10,058 --> 01:27:14,271
You've all done a remarkable job
without stopping.
1623
01:27:14,353 --> 01:27:16,148
It's in honor of all that.
1624
01:27:16,231 --> 01:27:19,108
We have several surprises.
1625
01:27:19,191 --> 01:27:21,486
It's a...
1626
01:27:21,570 --> 01:27:24,781
very important moment
in the history of Formlabs,
1627
01:27:24,865 --> 01:27:27,200
because yesterday,
1628
01:27:27,283 --> 01:27:28,576
at this same time,
1629
01:27:28,660 --> 01:27:32,455
we completed our first fundraising.
1630
01:27:34,206 --> 01:27:35,416
Yes. It's good.
1631
01:27:40,630 --> 01:27:42,465
We recovered 19 million.
1632
01:27:42,550 --> 01:27:45,676
It's unpublished
1633
01:27:45,760 --> 01:27:48,596
for most companies,
and especially in 3D printing
1634
01:27:48,680 --> 01:27:50,723
and the hardware companies.
1635
01:27:50,808 --> 01:27:55,228
We can not grow
or do better than we did.
1636
01:27:55,311 --> 01:27:56,855
Yes.
1637
01:28:12,661 --> 01:28:15,123
Frankly, growth
worries me a little...
1638
01:28:15,206 --> 01:28:16,291
INDUSTRIAL DESIGNER
1639
01:28:17,250 --> 01:28:20,170
because I hate to see Formlabs...
1640
01:28:22,590 --> 01:28:24,090
become like this.
1641
01:28:28,970 --> 01:28:32,015
If we grow too much, we will lose...
1642
01:28:32,098 --> 01:28:34,433
Everyone is a little sensitive to that.
1643
01:28:43,485 --> 01:28:48,073
If you can help me make Max talk, it would be nice.
1644
01:28:48,155 --> 01:28:49,908
- A speech!
- Okay.
1645
01:28:51,660 --> 01:28:53,911
In your turn.
1646
01:28:58,165 --> 01:29:02,003
I was thinking back to last night,
when we were all together
1647
01:29:02,086 --> 01:29:04,130
and we were preparing the offices,
1648
01:29:04,213 --> 01:29:07,800
we looked around thinking about
all the things we will do here.
1649
01:29:11,680 --> 01:29:17,226
These models of development,
and all these beautiful financial terms,
1650
01:29:17,310 --> 01:29:19,020
how to deal with it?
1651
01:29:19,103 --> 01:29:24,108
We need
a strong ideological and ethical base
1652
01:29:24,191 --> 01:29:25,943
as to this management,
1653
01:29:26,028 --> 01:29:29,781
because you have to be strong
for when it will not go
1654
01:29:29,865 --> 01:29:32,785
and be good for when it's okay.
1655
01:29:32,866 --> 01:29:35,828
Investors and trades people like to say:
1656
01:29:35,913 --> 01:29:37,705
"Your asset against the competition?"
1657
01:29:37,790 --> 01:29:42,585
If we build
a society on a very large scale,
1658
01:29:42,670 --> 01:29:47,465
the only asset we can have,
1659
01:29:47,550 --> 01:29:51,928
it's the culture, something
that is intrinsic to its organization.
1660
01:29:52,011 --> 01:29:54,931
In a sense,
it's the most important thing.
1661
01:30:00,853 --> 01:30:04,356
Have the trust of people,
trust them,
1662
01:30:04,441 --> 01:30:09,403
and work together for this purpose...
1663
01:30:09,486 --> 01:30:12,240
It really opened it,
1664
01:30:12,323 --> 01:30:15,368
because he feels in his place.
1665
01:30:17,411 --> 01:30:20,623
We move on to the next stage
1666
01:30:20,706 --> 01:30:23,918
and... I'm really excited.
1667
01:30:24,001 --> 01:30:26,713
I'm too happy to do that with you.
1668
01:30:26,796 --> 01:30:30,425
Dear Formlabers...
1669
01:30:30,508 --> 01:30:34,095
Thank you for being a family.
1670
01:30:34,178 --> 01:30:36,513
Yes! Health!
1671
01:30:42,436 --> 01:30:44,021
At first I think...
1672
01:30:44,105 --> 01:30:46,441
that there was a lot of ego involved:
1673
01:30:46,523 --> 01:30:48,860
"Yes, I'm doing that, that's my solution.
1674
01:30:48,943 --> 01:30:50,445
Let's stick to my solution."
1675
01:30:50,528 --> 01:30:55,200
All of that is gone,
and it's really...
1676
01:30:55,283 --> 01:30:56,660
a big step he has taken.
1677
01:30:59,411 --> 01:31:01,373
The important thing is
personal relationships.
1678
01:31:01,456 --> 01:31:02,956
This is the important thing in life.
1679
01:31:03,040 --> 01:31:08,505
To preserve them contributes
to the happiness of all,
1680
01:31:08,588 --> 01:31:10,215
and even though I left,
1681
01:31:10,298 --> 01:31:14,970
the seeds of things I have sown
can become beautiful plants.
1682
01:31:15,053 --> 01:31:17,096
Developing all that,
1683
01:31:17,180 --> 01:31:21,643
we got to know each other well as people.
1684
01:31:21,726 --> 01:31:25,605
It looks very sentimental,
but it's true.
1685
01:31:28,941 --> 01:31:32,861
I'm sure I learned a lot
and changed over the past two years
1686
01:31:32,945 --> 01:31:35,365
and I certainly...
1687
01:31:35,448 --> 01:31:37,033
I still have a lot to learn,
1688
01:31:37,116 --> 01:31:42,915
but I matured and I became more...
1689
01:31:42,996 --> 01:31:45,000
I do not know.
1690
01:31:45,083 --> 01:31:50,338
It's important to take a step back and get an overview.
1691
01:32:02,641 --> 01:32:05,436
You ask me
if I did my introspection
1692
01:32:05,520 --> 01:32:08,565
on the challenges and other...
1693
01:32:08,648 --> 01:32:11,901
But it's hard, because I did not have time for my introspection.
1694
01:32:11,985 --> 01:32:14,905
Regarding the decline,
1695
01:32:14,986 --> 01:32:18,450
I'm still on the rocket,
foot to the floor,
1696
01:32:18,533 --> 01:32:21,578
and we go as fast as possible.
1697
01:32:22,745 --> 01:32:28,751
C.E.S. - PRODUCT LAUNCH MAKERBOT
JANUARY 2014 - LAS VEGAS
1698
01:32:28,835 --> 01:32:32,671
When people talk about start-ups
and young companies,
1699
01:32:32,755 --> 01:32:36,426
they are packed,
they think "foot to the floor"
1700
01:32:36,508 --> 01:32:39,345
or "run all the sails out".
1701
01:32:39,428 --> 01:32:41,681
It's seen as very exciting.
1702
01:32:41,765 --> 01:32:42,765
THE NEW ERA BEGINS
1703
01:32:42,850 --> 01:32:45,726
That's what you want.
A fast society, right?
1704
01:32:46,978 --> 01:32:51,648
But when we continue on this momentum
for a very long time,
1705
01:32:51,733 --> 01:32:53,235
I do not know where we end.
1706
01:32:56,403 --> 01:33:02,951
MAKERBOT
SPEECH ON THE NEW PRODUCT
1707
01:33:10,710 --> 01:33:15,756
We often hear,
especially CEOs who succeed:
1708
01:33:15,840 --> 01:33:19,218
"We sacrificed so much to get there."
1709
01:33:19,301 --> 01:33:21,846
If we're not part of it or we've never seen it,
1710
01:33:21,930 --> 01:33:23,931
we imagine that they say:
1711
01:33:24,015 --> 01:33:25,808
"I worked nights."
1712
01:33:25,891 --> 01:33:29,186
Or: "We saw few of our families."
Or: "It was very hard."
1713
01:33:29,270 --> 01:33:34,150
When you hear someone say that
after you have experienced it yourself,
1714
01:33:34,233 --> 01:33:38,863
we start to realize
that they do not talk about these sacrifices.
1715
01:33:38,946 --> 01:33:41,991
They talk about sacrificing their nature.
1716
01:33:42,075 --> 01:33:44,951
They speak
of the compromises they had to make
1717
01:33:45,036 --> 01:33:47,790
in relation to their most anchored beliefs,
1718
01:33:47,871 --> 01:33:49,415
crossing boundaries
1719
01:33:49,498 --> 01:33:52,210
that they had promised themselves
never to cross.
1720
01:33:55,255 --> 01:33:57,215
There is no excuse.
1721
01:33:57,298 --> 01:33:59,216
It's not:
"Are you going to buy a printer?"
1722
01:33:59,300 --> 01:34:03,430
But: "Which MakerBot printer
are you going to buy?"
1723
01:34:03,513 --> 01:34:05,056
Thank you very much.
1724
01:34:13,815 --> 01:34:16,108
This is the real American dream.
1725
01:34:16,193 --> 01:34:21,656
Someone who started
making a product,
1726
01:34:21,738 --> 01:34:23,658
who developed a big company.
1727
01:34:23,741 --> 01:34:27,120
This is the essence of America.
1728
01:34:33,000 --> 01:34:35,295
When we finished, it was funny.
1729
01:34:35,378 --> 01:34:37,755
Hiawatha Bray, from the Boston Globe,
1730
01:34:37,840 --> 01:34:39,048
came to tell me:
1731
01:34:39,131 --> 01:34:44,178
"This is the best keynote I've seen
since Steve Jobs."
1732
01:34:44,261 --> 01:34:46,973
And add:
"Except you're not an asshole."
1733
01:34:47,056 --> 01:34:49,475
I replied: "Print it."
1734
01:35:04,448 --> 01:35:05,450
People are different.
1735
01:35:05,533 --> 01:35:07,995
They have different hopes, dreams, goals
and priorities...
1736
01:35:08,076 --> 01:35:09,411
DAVID MANAGES
A PRODUCT DESIGN WORKSHOP.
1737
01:35:09,495 --> 01:35:11,038
and ways to achieve it.
1738
01:35:11,121 --> 01:35:12,415
A start-up,
it's a pressure cooker...
1739
01:35:12,498 --> 01:35:13,500
MAX AND HIM FRIENDS.
1740
01:35:13,583 --> 01:35:17,295
which brings out all the grains of sand.
1741
01:35:25,303 --> 01:35:28,765
I really have to work on...
1742
01:35:30,766 --> 01:35:34,896
more to convey
my passion when I speak.
1743
01:35:34,980 --> 01:35:37,356
I should take classes or whatever,
1744
01:35:37,440 --> 01:35:38,900
because I'm bad for that...
1745
01:35:38,983 --> 01:35:39,985
MAX SUIT OF COMMUNICATION COURSES
1746
01:35:40,066 --> 01:35:41,068
AND PURCHASED HER 2ND BUTTON SHIRT.
1747
01:35:41,151 --> 01:35:44,488
I will never be an outstanding speaker,
but I can improve myself.
1748
01:35:56,166 --> 01:35:59,503
I exposed the potentiality of this weapon on the Internet.
1749
01:35:59,586 --> 01:36:01,171
Even if it's junk,
1750
01:36:01,255 --> 01:36:02,881
this is a model
of what will pass to posterity.
1751
01:36:02,965 --> 01:36:05,343
CODY RECEIVED $ 250,000 TO WRITE
A BOOK AND LEAD A BITCOIN PROJECT.
1752
01:36:05,426 --> 01:36:07,553
We can not make it disappear.
1753
01:36:07,636 --> 01:36:10,265
By wanting to do this,
we will only spread it more.
1754
01:36:12,100 --> 01:36:13,560
The rest, as we say in Yiddish,
is narishkeit.
1755
01:36:13,643 --> 01:36:15,978
3D SYSTEMS CONTINUES FORMLABS IN JUSTICE
FOR VIOLATION OF 8 PATENTS
1756
01:36:16,061 --> 01:36:17,438
- Do you know what it is?
- No.
1757
01:36:17,521 --> 01:36:20,191
The rikiki bitch that gets in the way of progress.
1758
01:36:29,826 --> 01:36:32,453
I wish we were ultra-pure
1759
01:36:32,536 --> 01:36:36,373
and we can live in a world without money or competition
1760
01:36:36,458 --> 01:36:40,126
nor greed and where intellectual property is not a problem.
1761
01:36:40,211 --> 01:36:42,296
STRATASYS ANNOUNCED
THAT BRE WAS NO MORE CEO OF MAKERBOT.
1762
01:36:42,380 --> 01:36:43,923
We must live in this world
1763
01:36:44,006 --> 01:36:45,006
IT IS REPLACED BY JENNY LAWTON.
1764
01:36:45,091 --> 01:36:46,843
and this, as best as possible...
1765
01:36:47,135 --> 01:36:51,180
with the greatest integrity
and the greatest sharing possible.
1766
01:38:41,373 --> 01:38:45,420
A way to see a legend,
is to say that she is always...
1767
01:38:45,503 --> 01:38:49,256
a carefully diluted and smoothed version of the truth.
1768
01:38:51,341 --> 01:38:53,635
What truth? The question remains.
1769
01:38:53,720 --> 01:38:54,846
Adaptation: Luc Kenoufi, Deluxe